New paper from Arts and Business on digital partnerships

Avatar of Ashley Smith Hammond By Ashley Smith Hammond
20 October 2010

A new paper from Arts and Business came out last night. Called “Evolution of Partnership: Impact of Technology on Cultural Partnership” the paper explores new ways that the creative and cultural sector can work together with the private sector making the most of new technologies. Have a look at the report, there’s much more in there than mere sponsorship. And be on the lookout for our own AmbITion Scotland associate Cryptic, who feature as a key example. Here’s the summary blurb:



Digital technology is re-shaping how businesses interact with the cultural sector in the UK. It is opening up fresh opportunities for engagement. It is driving a fundamental shift in how businesses and cultural organisations think about partnerships. Businesses are increasingly putting collaborative ways of working at the heart of their relationships to unlock innovative content and communication streams, develop new products and reach out to untapped consumers and audiences. Within this space, there is ample opportunity for new partners to exchange ideas in their fields of expertise and produce tangible and intangible assets that benefit them in the long-term.

  • Anonymous

    Thanks for sharing Ashley – its a great interactive online read (videos, case studies) on how arts organisations are partnering with digital business to create new platforms, apps, and ‘social’ audience builders for the cultural sector. (If you like this style of online document presentation, but would like to be able to embed it on your website or social network pages, see Yudu).
    I love what A&B say in relation to highlighting the potential of web 2.0 for the arts:

    The arts have three ingredients that make them so web 2.0 friendly:
    - The most exciting and emotional content going.
    - Loyal, passionate and highly ‘social’ audiences.
    - Superb venues for digital location marketing.
    Let’s put that another way.

    - Shakespeare to stream
    - an army of followers and retweeters
    - Guggenheims for Gowalla

    The partnerships between creative and digital industries aren’t solely beneficial to the creative industry in the mix though. The producers of Fable III, one of the most eagerly awaited video games of the year, have worked out that to make outstanding quality content and to be be attractive to new game playing audiences, video games need quality and integrity in all areas of execution, not just in the graphics and gameplay. Talent from the creative industries – scriptwriters and actors, whose work is usually in the theatre (John Cleese, Zoe Wanamaker, Ben Kingsley), have been recruited to voice the characters.

    This cross-over of skills between the creative and digital industries creates a stronger digital product. A strong digital content ecology has to involve the talents of both sectors.