Monetising Content – Hannah Rudman introduces and contextualises national conference, Digital 2012
By Hannah Rudman
14 April 2012
Monetising Content was the theme of Scotland’s national conference for the digital and interactive industries, Digital 2012. Organised by Interactive Scotland and AmbITion Scotland, Hannah Rudman gives an overview of why the conference is addressing the theme, and introduces the main subject and discussion areas of collaboration, convergence, content experience, and collection of data.