AmbITion Scotland
Find out more about the the current AmbITion project in Scotland.
AmbITion England
Find out more about the 2007-2009 AmbITion project in England.
The Project Team
AmbITion runs as a “virtual organisation”.
About the Project
AmbITion is a change programme for the arts and cultural sector – helping organisations achieve their 21st century sustainability ambitions through implementing integrated IT and digital developments. AmbITion is led by Hannah Rudman of Rudman Consulting.
Why the need for AmbITion?
It is critical that the cultural sector not only keeps up with digital developments – such as those adopted by the wider creative industries - but that it successfully develops its own, suitable to its content, audiences and aspirations!
AmbITion believes that digital development is a key driver to sustaining resilient 21st century arts organisations.
AmbITion’s Vision
AmbITion’s vision is to generate a critical mass of arts organisations that proactively consider digital development as key to business, operational and artistic growth and sustainability.
Catalysing a mindset-change
AmbITion is impacting the cultural sector by catalysing a mindset-change and developing digital leaders.
We have developed the AmbITion Approach: a methodology that supports arts organisations through a managed process of organisational change to enable them to use digital technology in an effective and integrated way (across artistic, organizational and business practices) - for better 21st century sustainability.
Disseminating lessons learnt
The dissemination of the learning outcomes of AmbITion England - e.g. examples of good practice, the journeys of the 15 organisations we helped, practical “tools” for delivering successful digital projects – was achieved by AmbITion Roadshows. AmbITion toured England with a roadshow to disseminate lessons learnt, content, case studies and toolkits - these are now online here.
We’ll also be adding new virtual opportunities: webcasts, webinars, as AmbITion Scotland activity starts in 2010.
About the Website – FAQ
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