Since 2009, the AmbITion Scotland programme has been helping Scotland’s cultural community get digitally fitter through providing organisational support, change facilitation and strategic development. After five great years its time to focus on the future.
The national programme has provided capability, confidence, capacity building, learning opportunities and funding. It has facilitated new connections within the digital media, technology and higher education sectors. This has enabled Scottish arts, culture and heritage organisations to take advantage of the opportunities of digital technologies, becoming more efficient in their operations. It has helped organisations become more innovative in their business models, experimental in their art and content creation, and effective in their engagement with the public.
AmbITion Scotland has been managed by Culture Republic these past five years in partnership with The AmbITion Approach’s creator, Rudman Consulting. The programme has been supported by The National Lottery funds via Creative Scotland.
AmbITion Scotland’s impact:
- learning events – 46 events since January 2012 with to nearly 3000 sector professionals attending from over 425 organisations right across Scotland, many of them webcast live and on-demand for the widest possible access;
- direct support – the Make:IT:Happen fund awarded 71 grants totalling £478,329 to 59 arts and cultural organisations in Scotland to support new ideas, and develop digital strategies and approaches. It received almost 200 applications over its 16-month run;
- online learning materials – toolkits, learning journeys, case studies, filmed documentaries, video archives of seminars and podcasts – all of which have driven over 17,000 unique visitors each year to AmbITion Scotland’s website; and
- a peer network – a tremendous resource for peer-to-peer sharing and learning with over 1,250 members online, supplemented by personal brokering and more intimate in-person events.
However, in the context of Creative Scotland’s Spring 2014 review of funding programmes and overall strategy, the AmbITion Scotland programme is coming to a close. Digital remains a crosscutting theme throughout Creative Scotland’s draft strategic plan and Creative Scotland’s approach to supporting digital development will be published in due course.
AmbITion Scotland’s online resources will stay up-to-date over the near future, featuring new case studies from Make:IT:Happen funded organisations. We invite you to browse these now to inspire you in your own digital ambitions.
The programme’s core methodology, The AmbITion Approach, will still be available and kept up-to-date by Rudman Consulting who are also developing AmbITion for other locations. Organisations seeking strategic development support can get in touch with Hannah Rudman for help keeping focus on their core mission and purpose in a world continuously impacted by disruptive digital technologies.
As Scotland’s new cultural engagement hub, Culture Republic is committed to making sure that digital development support remains accessible to Scotland’s cultural sector.
- Training workshops and hands-on support
- Access to an online library of digital learning materials allowing anyone, anywhere, anytime to access tailored information for self guided learning
- National databases of digital engagement and arts attendance, with data mined from online activity and box office systems across Scotland
- Partnership with cultural organisations across Scotland to deliver bespoke research, marketing and digital consultancy
Stakeholders will be invited to stay on Culture Republic’s mailing list to make sure that they know about these opportunities.
Project manager Ashley Smith Hammond and programme administrator Ela Zych Watson will remain part of the Culture Republic team. Please continue to bring us your ideas and suggestions; we are here to help. If you have any further questions about these changes please do not hesitate to get in touch [email protected] & [email protected].
The AmbITion Scotland team are hugely proud of what has been achieved both by its participants and the programme. Thank you everyone!
Posted 1 April 2014