About AmbITion England

About AmbITion England

AmbITion was a change programme for the arts and cultural sector in England, funded by Arts Council England, led by Hannah Rudman of Rudman Consulting and project managed by Manchester Digital Development Agency (MDDA), the AmbITion pilot ran from 2007-2009.

Thanks Arts Council England for sharing all the resources from the 2007-2009 England programme with AmbITion Scotland!

The resources from the AmbITion programme in England are now complimented by those from the AmbITion Scotland programme, meaning they remain up-to-date!

Video: About the AmbITion Project

Watch this video or read the information below if you’d like to know more about AmbITion England.

Who AmbITion Helped

AmbITion England worked with a number of arts organisations in the North West and East region. They cover all art forms, and vary greatly in size. All of these organisations have benefitted from going through the AmbITion methodology, and have received consultancy, training and networking support. In addition, they have participated in a number of academic evaluations – and are now providing case studies as “digital exemplars” which can be seen in more detail on our resource pages.  Visit their websites at the links below.


Royal Liverpool Philharmonic

Ludus Dance

New Wolsey Theatre

Writers’ Centre Norwich


Oldham Coliseum

Aldeburgh Music

Britten Sinfonia

Colchester Arts Centre


Lantern House


The Poetry Trust