Get AmbITion! Communicate, collaborate, create and celebrate getting digital in the arts.

  1. Getting Digital Webinar 1: Listening Online 25.02.10

    Webinar 1: Listening Online

    The AmbITion Scotland eventcast of the Getting Digital Webinar 1: Listening Online was being broadcast this afternoon, Thursday 25th Feb!  It came to you live from Surgeons’ Hall, Edinburgh.  You can watch the on-demand video of the event here!

    If you watched online, thank you for your participation to a lively and engaging presentation. Check our Twitter tag #getambition for comments about the event too!

    The afternoon will began with an introduction from Hannah Rudman Lead Consultant on AmbITion Scotland, and featured the Listening Online keynote talk by Mike Coulter of Digital Agency.

    Download a PDF of the agenda here.
    To get easy access to the eventcast on-demand video - signup and follow the onscreen instructions, you’ll receive a link via email from us to activate your account - check your spam if it does not appear immediately. Login to watch.

    READ THE INSTRUCTIONS BELOW:

    Click to go to AmbITion Scotland’s eventcast website.
    1. Sign up!

    Select the ‘SIGN UP‘ tab at the top of the page, fill in your details and follow the onscreen instructions to activate your account via email:

    Signup, enter your details and you'll receive an email from us with a link. Click on the link to login in.

    2. Once logged in, click the Eventcast tab

    After you have logged in, click on the Eventcast tab

    3. Chose which eventcast you want to participate in

    Select the evencast you want to watch

    4. Select the keynote

    Click Eventcast tab

    5. This is where you will end up

    The eventcast

    Click to go to AmbITion Scotland’s eventcast website.

    (Any problems call our Helpline on 0141 4160868).

  2. Nielsen’s latest survey: most online content should be free, but some should be valued (case in point: NT Live!)

    With the San Francisco Chronicle’s online offering today reporting on Nielsen’s new survey that 85% of internet users want online content to be free, cultural organisations could begin to panic about what the business model is for digitising their product…

    However, as ever, I’m not panicing, and am quietly confident :-)

    Nic Covey, Nielsen’s director of cross platform insights, wrote in a blog post about the report, “Changing Models: A Global Perspective on Paying for Content Online.while there were no clear-cut categories of content that will successfully sell online, there was a “definite maybe,”

    “When asked to focus on specific types of content, survey participants are more willing to at least consider paying for particular categories, especially if they have done so before,” Covey wrote. In four categories - theatrical movies, music, games and professionally produced videos - 50 percent or more said they would consider paying or have already paid for online content. At the other end, less than 30 percent said they would consider paying for social networks, podcasts, news-talk radio, consumer-generated video and blogs.

    The idea that quality content - whether that quality resides in the value of the content or the aesthetic - concurs with the new report from NESTA on the Royal National Theatre’s NT Live! productions. “Beyond Live: digital innovation in the performing arts” proves that not only did NT Live! productions sell out; they also sold to a different demographic (and so created new audiences for the work); and audiences valued the shared experience of seeing something live and with other people - going against the perception that on-demand entertainment is preferred for digital delivery.

    This is excellent news for the RNT, and great news for the rest of the cultural sector. The new work appears to be sustainable in that a new, wider audience is being reached without impacting the environment by requiring them to travel to a London-based venue. Although NT Live! is a hybrid between a live performance and online experience, the lessons are universally applicable to culture. What we can aim to create digitally is special, unique, contextualised experiences, that new and existing audiences will pay for. They will pay for what is scarce online: meaningful experiences (content and context) and relationships based on something real and trusted (curation and community).

    The artistic/cultural product has become more than just the product. Its become a service! Discuss :-).

  3. Ambition Scotland’s Big Announcement!

    hanFollowing a successful launch event in Edinburgh yesterday (the first of two), the Amb:IT:ion Scotland team is delighted to announce more details on the programme’s participants and partnerships.

    The Scottish Arts Council have invested £1million in the Amb:IT:ion Scotland programme. Fifty-five Arts organisations have been selected to receive consultancy.

    Fifteen partner organisations will benefit from five days consultancy with a specialist adviser who will conduct an in-depth audit and diagnostic of current digital activity and then work with the organisation to develop a business case to submit for further Scottish Arts Council funding to implement digital developments.

    Partner organisations include:

    Forty associate organisations will benefit from one day’s consultancy with a specialist adviser, who will conduct a mini-diagnostic and help organisations to develop their ideas further, either to action initiatives within their own resources or seek alternative sources of support to implement their plans.

    Associate organisations include:

    A third group of Involved organisations will take a self-guided journey through digital development by accessing the free resources available from the Amb:IT:ion Scotland programme. Free events, case studies and publications can be accessed by any arts organisation or creative business by exploring the project website or joining the social network.

    An interactive map plotting the location of all of the organisations that are involved with Amb:IT:ion Scotland is available here: http://bit.ly/getambition_map.

    Partnerships

    Scottish Centre for Enabling Technologies (SC4ET)

    Working with SC4ET, Amb:IT:ion Scotland will offer associate members additional free and impartial advice on adopting a wide range of technologies, through up to 10 days access to information, advice and guidance. In addition, some organisations may apply for SC4ET’s ‘Feasibility Study Grant’, and could potentially receive up to £5000 or match funded support.

    Higher Education Institutes

    Edinburgh Napier University, University of West Scotland, Robert Gordon University and the University of Abertay have joined the Amb:IT:ion Scotland programme to facilitate a series of internships. The internships will offer Amb:IT:ion Scotland associate organisations the opportunity to host students, from their Computing/Digital Media, Creative Industry, Business and Arts and Media & Computer Games schools respectively. The internships are available from summer of 2010 and will extend student learning beyond traditional academic environments and offer organisations access to young, cutting-edge skills and talents from this newly-emerging industry.

    Learn more about the Amb:IT:ion Scotland project from the Scottish Arts Council press release.

  4. Getting Digital Eventcast 28.01.10

    kyleenvirodigitalambitioneventcastThe AmbITion Scotland eventcast of the first Getting Digital event, live in Edinburgh on 28th January 2010 and live online, is also available on demand. You can watch the event at your leisure here! Scottish Arts Council simultaneously released their press release about the AmbITion Scotland programme - read that here.

    As well as participating with the day through Twitter - #getambition - online audiences also participated with the event through online chat.

    Talks by Hannah Rudman Lead Consultant on AmbITion Scotland, and keynote Kyle McRae of Blether Media are both available.
    To get easy access to the eventcast on demand - Signup and follow the onscreen instructions, you’ll receive a link via email from us to activate your account. Login to watch.

    READ THE INSTRUCTIONS BELOW:

    Click to go to AmbITion Scotland’s eventcast website.
    1. Sign up!

    Select the ‘SIGN UP‘ tab at the top of the page, fill in your details and follow the onscreen instructions to activate your account via email:

    Signup, enter your details and you'll receive an email from us with a link. Click on the link to login in.

    2. Once logged in, click the Eventcast tab

    After you have logged in, click on the Eventcast tab

    3. Chose which eventcast you want to participate in

    Select the evencast you want to watch

    4. Select the keynote

    Click Eventcast tab

    5. This is where you will end up

    The eventcast

    Click to go to AmbITion Scotland’s eventcast website.

    (Any problems call our Helpline on 0141 4160868)

  5. Contact Theatre asks you to #follow_me

    Manchester’s Contact Theatre has a unique piece of interactive theatre starting this evening until Saturday. #follow_me as its hashtagged twitter name title implies is a show not just about social media but which uses social media.

Scottish Arts Council Glasgow Grows Audiences Ltd. (GGA) Rudman Consulting Arts Council England