GetAmbITion

Get AmbITion! Communicate, collaborate, create and celebrate getting digital in the arts.

  1. A New Year A New AmbITion

     

    The AmbITion Scotland team is delighted to announce that Creative Scotland has launched its Cultural Economy Programme.  This funding area includes investment in digital development for the cultural sector over the period 2012-2014 to be delivered by AmbITion Scotland. These resources will sustain delivery for another comprehensive series of events sharing digital skills, knowledge and resources throughout the sector. The AmbITion Scotland team (Culture Sparks and Rudman Consulting) will be working directly with new partners, NESTA and Culture Hack Scotland building on our considerable experience from the last two years.  The Creative Scotland guidelines for the Digital Development strand state:

     

    We have developed partnerships with NESTAAmbITion Scotland, and Culture Hack Scotland, and will launch an integrated, comprehensive programme of support for digital development early in 2012.  This will address the spectrum of needs of organisations at varying stages of development in terms of digital capacity, knowledge, and skills.  The programme will:

    • Support capacity building around skills, infrastructure, and knowledge in adopting digital technologies 
    • Address and reflect the further digital technology development needs of organisations with the capacity and interest to innovate and significantly enhance organisational sustainability through further integration of sophisticated digital technology
    • Support the further organisational sustainability of those exploring progressive business models, or at a more advanced stage of developing creative content*

    *note: support for the development of creative content is available through other Creative Scotland Investment Programmes including the Innovation Fund which will open again in April 2012 (this also sits within the Cultural Economy Programme and aims to ‘invest in distinctive and engaging digital interactive media content’).

     

    The AmbITion Scotland team look forward to sharing more details about the form and content of our activities and programme in the New Year.

    Full details of the Cultural Economy Programmme can be downloaded here.

    To stay up to date with developments around AmbITion Scotland please join the AmbITion Scotland mailing list and keep up to date with our social media channels on Facebook  & @getambition on Twitter.

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  2. Digital arts and the imagination by Rachel Coldicutt

    (Thanks to @rachelcoldicutt for giving us permission to re-publish this article, which originally appeared as an inspiration essay for Arts Council England & BBC’s launch of The Space – an experimental digital arts media service and commissioning programme that could help to transform the way people connect with, and experience, arts and culture).

    Making things for screens can be tricky.

    There’s something both ephemeral and infinite-seeming about digital projects that makes people nervous. At inception, these projects can seem capable of not just carrying our hopes and dreams, but also delivering our marketing targets, reaching the otherwise inaccessible and generating some incremental income on the side. If we’re lucky, our favourite digital project might also increase our search-engine ranking and tip us over a million ‘likes’ on Facebook. While also, of course, saying something trenchant about art.

    Or that, at least, is how it can feel in meetings, when budgets are tight and priorities conflicted. It can seem as if a glittering digital project can save us all, while also showing that we’re modern and looking for new audiences.

    Generally, digital projects that try to fulfil entire organisational strategies are doomed to failure. And I should know, I’ve worked on a few. But luckily, I’ve also worked on some that have done very well – and between those extremes a few principles have emerged:

    – The most important platform is the imagination
    – Try to do one thing as well as you can
    – Innovate judiciously
    – Not everything in the world needs to be filmed

    And – of course:
    – If it feels right, ignore all of the above

    1. The most important platform is the imagination
    Whether you’re making a film, an e-book, a website, an app or a game, the most important platform is the one between your audience members’ ears. It’s the one that can give your product a life of its own, but it’s also the most difficult one to make something for.

    Digital projects that don’t leave space for the imagination tend to script every outcome, predict every reaction. As an audience member, you can’t fall in love with them because they’re already in love with themselves.

    I’ve often been asked whether projects I’ve worked on have been ’art’ or ’marketing’, and I haven’t known. But I realise the difference is that an art project tends to invite the imagination in, while a marketing one will try to determine the outcomes – do the imaginative work so the audience doesn’t have to. But determining the outcomes can mean there’s no space left for the audience – which makes it less likely to become either virally popular or personally cherished.

    2. Do one thing very well
    Audiences seem to like this – or at least, they prefer it to ‘doing quite a few things badly’. It’s easier to take people on a journey if they think they know roughly the direction they’re going in. So, if you’re making a game, it doesn’t hurt to make it fun. If you’re making a film, make it as interesting as it can be and get the sound right! If you’re showing something beautiful, let it look as good as it possibly can. Adding additional media, calls to action, social networks and GPS mapping is the digital equivalent of Cubism – only start doing it when you really know how to paint, otherwise your audience will be confused.

    And too many distractions will detract from the imagination. Keeping it simple will make your audience love it more.

    3. Innovate judiciously
    By which I mean, innovate as much as you like, but don’t try and build everything from scratch, just for yourself. The ocean bed of the web is littered with tools that are waiting to become vessels for your content. Bring your organisations uniqueness, its stories, its assets, its talent, to those tools and show how much better it is than everything else out there. The Space is a new platform that brings together web and broadcast elements and will let you experiment without having to build it yourself, so try to use what’s on offer.

    4. Not everything in the world needs to be filmed
    It just doesn’t. Particularly if it’s an event at which no microphones will be available. Or if it’s a critic or other expert sitting alone in a room commenting on something they didn’t create. If it’s not interesting enough for someone to read, it definitely won’t be interesting enough to watch as a video.

    I’ve learned this the hard way. Bearing it in mind will not only save you thousands of pounds, it will free up your time to make more interesting things.

    5. If it feels right, ignore all of the above
    Except the first one. Never ignore the first one.

    Examples
    In case this seems a little abstract and esoteric, I’m going to finish with some examples of beautiful things that I think let the imagination in. Some may appear over-simple, but they have all been made with enormous skill and great respect for both the audience and the art they represent. Each has a timeless quality that lets the audience fall in love – and once the audience is in love, you can start taking all kinds of liberties.

    Audio Slideshows: ‘Dick Bruna: Miffy and me – audio slideshow’, guardian.co.uk

    Jan Pienkowski: drawing Meg and Mog – audio slideshow’, guardian.co.uk

    Film: Edward Burra, Balfour Films for the Arts Council (via Pallant House Gallery)

    Ebook: The Heart and the Bottle, Olive Jeffers and Bold Creative

    Game: Papa Sangre, Agency of Coney and Somethin’ Else

    Film: Mark Titchner Studio Tour, Tate Shots/Jared Schiller

    Film: Lauren Cuthbertson: High Pointe, Royal Opera House

    Rachel Coldicutt blogs at fabricofthings.wordpress.com

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  3. “To @byleaveswelive…” AmbITion organisation Scottish Poetry Library & other Edinburgh literary organisations receive mystery sculptures

    by Hannah Rudman

    Categories

    By Dayle Sheward, from Dayle.me

    It started suddenly. Without warning.

    Last spring, Julie Johnstone, a librarian at the Scottish Poetry Library in Edinburgh, was wandering through a reading room when she saw, sitting alone on a random table, a little tree.

    It was made of twisted paper and was mounted on a book.

    Gorgeously crafted, it came with a gold-leafed eggshell broken in two, each half filled with little strips of paper with phrases on them. When reassembled properly, the strips became a poem about birds, “A Trace of Wings” by Edwin Morgan.

    What was this?

    sculpture 2

    Chris Scott/flickr

    “This is for you in support of libraries, books, words, ideas…” said a note, addressed to the Library by its twitter name “@ByLeavesWeLive”. There was no artist signature, no one to thank. The staff, totally nonplussed, asked on their blog if anybody knew who made it. They described the gift as a “poetree” and waited. Nobody claimed authorship.

    Then, it happened again

    This time, a coffin, topped by a large gramophone showed up suddenly at The National Library of Scotland. The scene was carved from a book, a mystery novel by Ian Rankin, one of Britain’s bestselling crime writers. It seemed like a visual pun, because the book’s title was Exit Music.

    sculpture 3

    Chris Scott/flickr

    Once again, a note said, “A gift in support of libraries, books, words, ideas…(& against their exit).”

    Next came a movie theater, one of Edinburgh’s local art film houses. It got, out of nowhere, a book carved so that a bunch of warriors seemed to be leaping (or in some cases galloping) off a movie screen straight into a startled audience. One of the audience members, if you looked closely, was wearing a tiny photo of the face of mystery writer Ian Rankin. The mystery deepened.

    sculpture 4
    Chris Scott/flickr
    sculpture 5

    Chris Scott/flickr

    Was this Rankin’s doing? His Scottish detective character, named Rebus, has been adapted for television. Perhaps the TV people were trying to gin up some publicity? A new form of viral marketing, maybe? No, said Rankin. He told the Edinburgh papers he had no idea who made these little books and he had nothing to do with it.

    Next (and by now we’ve moved from spring into summer) somebody found a little dragon peeking out of an egg in a windowsill at The Scottish Storytelling Centre. This dragon was carved, once again, from an Ian Rankin mystery and came with the same anonymous tag:

    A gift in support of libraries, books, works, ideas… Once upon a time there was a book and in the book was a nest and in the nest was an egg and in the egg was a dragon and in the dragon was a story…

    sculpture 6

    Chris Scott/flickr

    Then, the pace quickened. On a single day in August, two new sculptures showed up at the Edinburgh International Book festival, one at the Bookshop, the other at something called the UNESCO Edinburgh City of Literature. Whoever brought them in, got out unnoticed.

    sculpture 7
    Chris Scott/flickr
    sculpture 8

    Chris Scott/flickr

    By this fall, these mysterious sculptures had become a hot story. Reporters checked the newest teacup and cupcake, then the little fellow hiding in a forest for some sign of authorship, and once again found a connection to mystery writer Ian Rankin. The hiding man was nestled in a book Rankin had publicly admired.

    Mr. Rankin came to the festival, checked out the new sculpture. Here he is, trying to look innocent. The thing is: he probably is innocent.

    sculpture 9

    Chris Scott/flickr

    Because within a week or two, another sculpture, this one a large magnifying glass, something Sherlock Holmes might have used but in paper form, appeared at the Central Lending Library. It was balanced precariously on a book.

    sculpture 10

    Chris Scott/flickr

    This sculpture had no known connection to Mr. Rankin, but it did quote from poet Edward Morgan — whose poem inspired the first sculpture. Hmmm. First Morgan, then Rankin, then Morgan again — who is the real perpetrator, asked the BBC, Scotland TV, The Guardian. And what is he? She? They? trying to tell us? Everyone wanted to know.

    Just as the news cycle was about to hit boil, The Edinburgh Evening News announced it had cracked the case. It turns out, they said, their own former music librarian, a Mr. Garry Gale, had figured it out. Mr. Gale said when he saw the sculptures he realized they looked exactly like a paper sculpture he had bought a year or so earlier from a certain artist that he didn’t name, but the styles were so unerringly similar it had to be the same artist who was dropping these little gifts on major cultural centers in Edinburgh.

    Who Did It?

    So, OK! Now we find out who did it.

    Well, this is where my reporting either falls short or I bump into the respectful quiet that is Edinburgh culture. Instead of having Mr. Gale immediately identify the perpetrator, the Evening News decided to take a poll: Do you really want to know, it asked its readers, who made these gorgeous teacups and dragons and magnifying glasses, or would you rather honor the artist, and let him/her remain anonymous?

    Can you even imagine such a thing in America? Can you imagine People magazine or the New York Daily News saying “Shall we protect this shy fellow’s privacy?” Shall we honor his modesty?

    The readers wrote in. And according to Central Station, a Scottish website, “the general view is that We Don’t Want To Know.” Presumably a significant number of respondents said they would rather not learn the identity of the sculptor and it would be best if those who know just not tell.

    Has the paper published the perpetrator’s name?

    It hasn’t. At least, I can’t find any mention on their site. I found possible culprits mentioned, but no authoritative story. Several pages, it seems, have been un-cached and can’t be read. Unbelievably (to me) that’s how the story ends.

    [thanks npr.org]

    By Dayle Sheward, from Dayle.me

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  4. Live & Kicking: live events from Roundhouse live online

    arts professional

    Live events online – particularly live cultural events – are becoming increasingly popular with audiences around the world, and the Roundhouse is at the forefront of this trend. Conor Roche shares his experiences in Arts Professional

    Broadcasters, film-makers, artists and musicians are all becoming more aware of the potential of live events online to unite audiences from across the globe through a common interest at a single moment in time. Recent examples include the Guardian’s broadcast of ‘Turn of the Screw’ from Glyndebourne, YouTube’s coverage of the Coachella music festival and Burberry’s online broadcast of their London Fashion Week show. Live event broadcasting online is nothing new, but events that exist exclusively for audiences online are also becoming increasingly popular. Take the example of Kevin Macdonald’s latest documentary ‘Life in a Day’ which was premiered via YouTube, or Radiohead’s sole recorded performance of their recent album ‘King of Limbs’ via the BBC.

    Photos of screen captures from the Roundhouse Blackbox series

    Screen captures from the Roundhouse Blackbox series

    Photos of screen captures from the Roundhouse Blackbox series

    Screen captures from the Roundhouse Blackbox series

    Sitting back and passively enjoying an event online isn’t ground breaking. But the web is not a passive medium – it’s interactive, it’s social. Sharing experiences with friends and strangers alike is important: social norms remain true regardless of the medium and people love sharing experiences, together. Live events online provide opportunities for people to come together and share an experience as they would do during a live event in a venue.

     

    Since January 2010 the Roundhouse has produced a series of events, entitled Blackbox, which are broadcast live from the Roundhouse exclusively to online audiences. These shows are edited, recorded, performed and broadcast live, with an archive version made available on demand following the show. There is no audience at the Roundhouse: Blackbox events can only be viewed online. The freedom provided by the lack of a physical audience in the performance space provides the directors of Blackbox, Jamie Roberts and Will Hanke, with an opportunity to explore how the Roundhouse can bring live performance to audiences in ways not experienced previously, while using innovative production techniques and technologies that are not typical of a live broadcast. The series has included a broadcast filmed entirely using thermal imaging cameras and a broadcast using real-time live image mapping via hacked Microsoft Kinect Sensors.

     

    For the first Blackbox series, the Roundhouse partnered with MySpace and StreamUK. Each broadcast was hosted on MySpace, with StreamUK providing the streaming technology, allowing the directors and the Roundhouse to concentrate on filming and producing the live event. The most recent session with the band British Sea Power was viewed live by over 58,000 with an average viewing time of over 8 minutes. The event has just been nominated for Best Event at this year’s BT Digital Music Awards.

     

    The success of Blackbox follows many years of investment by the Roundhouse in its broadcast production facilities. Broadcasting is not the natural domain for a performing arts venue and making a film is hugely challenging. Making a live film of a live performance while relying on technology for production and distribution presents an even tougher set of challenges. In addition, the same consideration and attention to detail required for producing a live event for a physically present audience is required for producing a live event for a live audience online. For example, in the build-up to each Blackbox event we provided audiences with live visuals and a live DJ set (Matt Horne was DJ for British Sea Power); audiences were invited to send in requests to the DJ via Twitter; we provided social media integration to encourage audiences to engage with one another; and we requested feedback from the audience before and after each event.

     

    Considering the complexities of producing such an event there are benefits that have significant potential for cultural organisations. The most obvious benefit is reach and access. An audience of 58,000 is almost 20 times the physical capacity of the Roundhouse. Data suggests that almost as many people experienced a Blackbox event last year as physically came to the Roundhouse to see a show. If the remit of Arts Council England is ‘to get great art to everyone’, then producing engaging live cultural events for audiences online can go some way to realising that ambition.

     

    The second significant potential benefit for cultural organisations is the opportunity for generating revenue from live events online. At a time when all cultural organisations are exploring additional financial means to sustain their activities, perhaps these sorts of online activities have the potential to open up new business models. Advertising revenue has been sustaining the commercial broadcasting industry for decades. If users, viewers, listeners and lovers of art cannot be convinced to part with their pound online, there should be no shame in exploring the potential of using advertising revenue for the purpose of sustaining cultural actives online.

     

    But generating revenue will not be easy, and although it is common knowledge that the capacity of a venue and expected ticket sales for a production is a prime determining factor for calculating the budget of a production in a venue, there is no such formula for online productions. With that in mind, collaborations between the commercial media industry and cultural sector must be encouraged to develop a framework that demystifies the revenue-generating potential for live events online.

     

    Live cultural events online do not have the potential to replace or even match the potency of a live event experienced in a venue. However, they do provide credible and beneficial alternatives for audiences and cultural organisations. They also provide opportunities for those organisations to make best use of their production experience and creativity, while accessing a much greater audience beyond the bricks and mortar of a venue.

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  5. Learning from experiments

    arts professionalHasan Bakhshi argues in Arts Professional that research and development in the arts plays an important role, just as it does in science or technology

    The phrase ‘research and development’ (R&D) conjures up images of white-coated scientists in laboratories or inventors creating new gadgets. But science and technology are not the only areas where investment in innovation matters. R&D in the arts is far less well understood, but has huge potential to cultivate the arts and to elevate their place in society.

    Photo of Theatre Sandbox showcase event at Watershed

    Theatre Sandbox showcase event at Watershed. © PHOTO Dan Williams

    The arts are all about the new, about creative experimentation. R&D takes this a step further, involving purposeful testing of a new proposition or idea and making explicit the knowledge created so that others can learn from the experiment. This way, insights, techniques and approaches can be shared, helping the ‘field’ to develop.

    The National Theatre’s ‘NT Live!’ pilots tested a series of propositions around audience engagement with live broadcasts, the findings of which were written up and widely disseminated. When Handspring Puppet Company developed the groundbreaking techniques that brought a puppet horse to life on the Olivier’s stage, the creative process was dissected and documented on film in Making War Horse. Watershed’s ‘Theatre Sandbox’ project involved theatre makers exploring the use of technology to create new forms of immersive and interactive experience, through knowledge exchange between the artists it supported; the lessons were codified and published.

    UK businesses each year spend billions of pounds on ‘research and experimental development’, which the Organisation for Economic Cooperation and Development’s Frascati Manual – the R&D policymakers’ bible – defines as “creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of man, culture and society, and the use of this stock of knowledge to devise new applications”. There is nothing inherent in the arts that excludes them from this definition. But in the absence of a rigorous understanding of R&D processes as they apply to the arts, it is no surprise that society restricts, for policy purposes, the definition of R&D to science. For example, the official guidelines on the R&D tax credit state that you can only claim if your ‘R&D project seeks to achieve an overall knowledge or capability in a field of science or technology… Science does not include work in the arts, humanities and social sciences.”

    This has serious consequences. It means that established funding streams for R&D activity exclude the arts. In partnership with Arts Council England (ACE) and the Arts and Humanities Research Council (AHRC), the National Endowment for Science, Technology and the Arts (NESTA) is taking steps to address the imbalance through the Digital R&D Fund for Arts & Culture. The focus of this fund is to connect arts and cultural organisations with technology companies in a way that the wider sector can learn from. Specifically, we will be working with arts and cultural organisations to test propositions on how new technologies can be used to broaden, widen and deepen audience engagement and to explore new business models.

    The fund itself is small relative to the kind seen in the sciences: £500,000 is being made available, split over a relatively small number of projects. However, we hope that the projects we support will have a big impact on the sector. Crucially, the fund is an opportunity to improve our understanding of arts R&D processes ahead of ACE’s planned £20m Digital Innovation and Development Programme which is due to be announced later this year.

    In an ideal world, we would support a range of innovative projects through the fund, but to ensure we support the strongest projects we are deliberately not setting any quotas and will judge each application on its merits. At the heart of the fund is our belief that collaboration is key for R&D in the arts and cultural sector. We have asked all applicants to seek a technology partner with whom they can collaborate. As well as an opportunity for arts and cultural organisations, this is a great chance for firms offering technology services to better understand the opportunities and challenges of working in the arts and cultural sector.

    We are also actively encouraging collaboration between organisations in the arts and cultural sector, with the aim that organisations which are more digitally advanced will work with those that are less experienced. And last but not least is a partnership with researchers. Working with the AHRC, we are teaming researchers up with each project we are supporting through the R&D fund.

    The arts have a dynamic and complex relationship to society. They embed themselves in our lives in new and ever-changing ways. It is part of what makes the arts so vibrant. A more systematic and rigorous understanding of how this works can enhance the contribution that the arts make to our lives.

    Hasan Bakhshi

    Hasan Bakhshi is Director, Creative Industries in NESTA’s Policy & Research Unit, visiting fellow at the ARC Centre of Excellence for Creative Industries and Innovation at the Queensland University of Technology, and Honorary Visiting Professor at City University.

    This article appeared in Arts Professional magazine Issue 242 19.09.2011 and is republished with permission from the author and publisher.


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Creative Scotland Lottery Fund Culture Sparks Rudman Consulting Arts Council England