Get AmbITion! Communicate, collaborate, create and celebrate getting digital in the arts.

  1. Two Cities - One Concert

    On Friday 2nd October 2009 Manchester Camerata will give a performance on a European stage without incurring air miles, without CO2 emissions….without even leaving Manchester.

    The orchestra will play a collaborative concert with Venetian ensemble ExNovo using the power of Manchester’s high-speed broadband network.

    PROGRAMME
    MICHELE DALL’ONGARO Green Piece (joint piece—world premiere)
    OLIVER KNUSSEN Processionals (Manchester Camerata broadcast to Venice)
    LUCA MOSCA Five Small Scherzos (ExNovo broadcast from Venice)
    CHARLES IVES Unanswered Question (Manchester Camerata/trumpet in Venice)

    A live synchronised performance by Manchester Camerata and the Venetian ensemble Ex Novo will be relayed to the 2009 World Forum on the Environment in Venice, via the internet. Manchester Camerata will perform their contribution live at 12.45pm GMT, linking in over the internet with Ex Novo, who will be playing simultaneously at Venice Conservatoire. The resulting performance will be broadcast live to leading experts on the environment, Nobel Laureates and Ministers in the Doge’s Palace, Venice.

    You are invited to join us for this remarkable event which will simultaneously demonstrate the capabilities of Manchester’s broadband network, the power of music to address social issues and the Camerata’s status as a key player in cementing Manchester’s profile as a global city of music.

    DATE Friday 2 October 2009
    TIME 12:45pm
    VENUE Cosmo Rodewald Concert Hall, Manchester University
    www.arts.manchester.ac.uk/martinharriscentre/map.php

    Tickets for this unique event are free. Email Rob Shaw, Head of Development, at rshaw@manchestercamerata.com stating how many you require.

    MDDA has been working with the Camerata to help make this unique event possible. I visited them with my colleagues a few weeks ago, and it was great to see the concert hall in the Martin Harris Centre at the University, and hear of their plans for such a truly collaborative artistic event.

  2. UK arts organisations launch iPhone apps

    LPOiphoneappThe Brooklyn Museum did it (see my earlier blog), and now London Philharmonic Orchestra has launched an iPhone app. With over 1.5bn downloads of applications from Apple iTunes store, and the smart mobile fast becoming the ubiquitous device, launching an iPhone is a great strategy, particularly if you can work out what a premium pricing model might be (see my earlier blog on freemium here). The app is currently free, and facilitates the purchase of tickets, shares news and events and music releases, and lets users listen to music. It’s quick to download this application from the itunes app store directly to your device. From your iPhone or iPod touch, visit the App store and search for ‘London Philharmonic’.

    EdFestguideSimilarly, Edinburgh Festivals have released “Edinburgh Festivals Guide” - the only official iPhone application for the largest arts event in the world. The Guide comes complete with full listings for all 7 August festivals, and uses GPS to locate the nearest shows and venues, showing results on a map with simple directions straight to the venue door from exactly where you are. It sort results by location, start time or popularity rating. Additionally, users can read reviews of shows and write their own; call box office direct from the listings to book tickets; view photos of events and venues (and upload their own in the next version); and find out which tickets are on sale at The Fringe Half Price Hut. The iPhone app costs £1.79 – more than the 7 festivals’ free brochures, but less weighty and impactful on the environment. The iPhone app development is a successful innovation initiated by Festivals Edinburgh and the Fringe, delivered in partnership with HedOut. The risk and the reward have been shared by the partnership.

    iFringeFreeiFringe Free is the final iPhone app launched: this app presents the reviews of fringe shows from “independent critics” - not the people on the street nor the official reviews from the Scotsman or Guardian, but from the reviewers of the independent magazines and websites of the Fringe. The titling and the page for the app suggests a “full” version around the corner: expect further functionality and expect to pay for iFringeFull!

  3. AmbITion Scotland launches!

    AmbITionScotlandlogoIt’s with a big “WHOOOT!” from me that Scottish Arts Council is announcing the launch of AmbITion Scotland today. This is a great chance for Scottish cultural organisations nationally to get involved with a programme that will encourage and support digital development!
    AmbITion Scotland will be similar to AmbITion in England, and its with thanks to Arts Council England that we’ve been able to share so many of the resources, assets and IP with colleagues north of the border :-)

  4. Arts content in the cloud - but where’s the freemium model?

    WoundIphoneappArts magazine Wound has launched an iPhone optimised mag form—and claims to be the first publisher to put out print, digital and iPhone versions. But none of it is free: the quarterly print title is subscription-only at £7; the digital edition is £5 while the iPhone version will set you back £3 from iTunes.

    This doesn’t quite follow the (Chris Anderson - Wired) Freemium model - there’s no free offering, which may be a mistake. I think, like Gerd Leonhard that on the internet, content needs to be free (gratis) to ensure that its free (libre). If its free (libre), you can drive up audience numbers as there’s no barrier to entry with engagement of your content. If 10% would pay for a premium offering, then 10% of loads of people who already experience your free (gratis) content is better than a few people who already know your product and are prepared to pay! I’m sure that we’ll see this freemium model rolled out from the Brooklyn Museum soon. They’ve launched their free iPhone app (I blogged about that here) . They surely have enough online fans to begin the freemium experiment: its worked with a premium Twitter streams that their 1st fans members effectively pay for. Would you pay without being given a taster first?

  5. What’s New on AmbITion This Week - 15th July

    This week is a whirlwind of AmbITion roadshows culminating in the big finale at the Art of Digital event co-presented with Guardian at London’s Sadler’s Wells on Friday.

    Ludus Dance's Jamie Wooldridge and Hannah Robertshaw

    Amongst the new treats on the AmbITion website are a selection of case study videos from AmbITion organisations Litfest and Ludus Dance.

    In this interesting piece, Andy Darby, Artistic Director of Lancaster-based literature festival and literature development agency, Litfest describes how their digital development has changed their products and distribution.

    Some of the companies taking part in the AmbITion project have embraced web video technology and Ludus Dance, a Dance in Education company based in Lancaster is one of the leading lights.

    Head of ICT and Marketing Jamie Wooldridge and dance teacher how Hannah Robertshaw share how digital development has provided them with new and creative digital tools in this insightful video.

    Arts Council England has recently published two commissioned reports produced during phase one of its digital research.

    One of the reports, MTM London’s content snapshot assessing the current online presence of the Arts Council’s regularly funded portfolio is the latest addition to the Resources page on the AmbITion website.  Read more here.

Scottish Arts Council Culture Sparks Rudman Consulting Arts Council England