Save the Date! 29th-30th March 2012, SECC.
Digital 2012 is the “must attend” national event for the digital media sector in Scotland. The underlying theme of the conference is Monetising Opportunities with the main target being collaboration. Last year’s conference was a huge success attracting over 350 people to the conference on day 1 with a waiting list of 150 and 70 people at the CEO breakfast on day 2. Partners are Ambition Scotland, Scottish Enterprise and Interactive Scotland. Digital 2012 will build on the profile created during last year’s conference to ensure this year’s conference is even bigger and better.
Get AmbITion! Communicate, collaborate, create and celebrate getting digital in the arts.
Events
Here are details of forthcoming AmbITion events.
-
Digital 2012
filterbox -
Make It Count Google Analytics Workshop
AmbITion Scotland are excited to announce a partnership with Culture24 and National Museums Scotland on an intensive Google Analytics workshop in the new year. It is specifically designed to support the cultural sector better understand how their online visitors use their websites.
Date: 7 February 2012
Venue: National Museum of Scotland, Edinburgh
The workshop is designed to offer both strategic and practical advice and will focus on the use of Google Analytics and how best to relate the information it can provide to your overall business development strategy. There will also be several other inspirational sessions relevant to the cultural sector during the day.
For more information and to register your interest in this event please visit Culture24′s information and registration page. To be eligible to attend you will need to meet a set of simple criteria, be open to sharing your data with others and be willing to put in some time for preparation.
Workshop details
How will the workshop be structured?
During this workshop we will go through the steps to build an ‘analytics strategy’ so that you can implement that strategy in your own Google Analytics account. To help you begin to build an analytics strategy for your site, we will discuss your organisation’s objectives and how this can be translated to the goals of your website. We will look at the types of visitors that come to your site and how they find you online.
We will then delve into the Google Analytics tool itself, whilst touching on its technical implementation. We will finish the day talking about how to deliver insights from the data GA gives you and how to relate this to all parts of your organisation.
Ideally, attendees for this workshop should have a good understanding of what their organisation is trying to achieve, what the website is used for, what online marketing is done (if any) and, if possible, an understanding of how the website is built. A little web development and technical knowledge wouldn’t hurt either, but is not necessary.
Who is involved
The workshop will be hosted by Culture24′s Jane Finnis.
Workshops will be led by Clancy Childs who manages the Google Analytics Media and Platforms Support team for Europe, the Middle East and Africa. He has worked with many of Google’s top advertisers to help them implement and derive business insights from Google Analytics. He has previously worked on other Google products including AdSense, Maps, Apps (Gmail) and Checkout. Prior to joining Google, Clancy was one of the first web programmers hired by McCann Erickson at McCann Interactive / Thunder House New York.
Leave a Reply
filterbox -
Designing Better Festivals 07.12.2011
Leave a Reply
filterbox -
Digital Tools for Fundraising – 18 November
A recent AmbITion Scotland audience
AmbITion Scotland’s next event will be a full day of talks and workshops. It’s now open for registration.
With more than 80% of the UK population now online* and more people every day using the web, either via a PC, tablet or smartphone to shop, access information and access services online, most not for profit cultural organisations understand the importance of taking their first steps in digital fundraising.
But, if budget and human resources are limited, if you haven’t made your first foray into individual giving yet or you feel a bit bewildered by the vast array of digital channels, what’s the best way to get started? AmbITion Scotland’s next webinar features two speakers who are leaders in the field of digital fundraising.
- Sarah Gee, of Indigo Ltd., will show how crowdfunding tools can assist in fundraising by engaging audiences, visitors and donors in a completely new way, and announce a new Scottish crowdfunding site designed specifically for the cultural and creative sectors.
- Rachel Beer, of Beautiful World, will will help you to identify and unleash the untapped fundraising potential your organisation already has through its website and marketing activities giving you the tools to integrate fundraising in a way that makes the most of the opportunities you have in your network.
This is a joint AmbITIon Scotland and Arts & Business Scotland event with support from the Glasgow School of Art. It offers arts organisations and artists an unrivalled opportunity to hear how the power of new digital tools can be harnessed by arts organisations and artists to take forward their creative ambition. In addition to the morning seminar sessions the day includes a networking lunch and small group workshops in the afternoon.
Webinar attendees who are ready to get their hands dirty and try out the new new tools and techniques for themselves can register to stay for the afternoon workshop sessions. These are small-group intensive sessions so please book early to assure your place.
We will be webcasting the morning sessions so if you can’t make it Glasgow you can take part from your desk. Register here to secure your place.
This AmbITIon Scotland learning event is free to attend. However, a £25 deposit is requested to hold a space in the small group workshop. A £10 catering charge will be applied for those delegates who would like to attend the networking lunch. Please be aware that you’ll need to register separately for each part of the day.
*Source ITU. Figures are for 2010.
Leave a Reply
filterbox -
AMA Conference – final day summary
Leave a Reply
filterbox
Connect with Us!
-
Did you know?
AmbITion started life in England as a pilot programme for the arts and cultural sector in the North West and East regions. more... -
Featured Resource
AmbITion on Flickr
