Augmented Reality - AmbITion

Augmenting the reality of your brand’s social agency

By Dr Hannah Rudman
3 August 2016

In commentating in the Sunday Herald earlier this week on the meteoric international uptake of Niantic’s Pokémon GO app, I predicted that next for augmented reality (AR) would be apps that make virtual communication a little more real. I drew the analogy of R2D2’s playing of Princess Leia’s plea for help to Luke and C3P0 in […]

Watch! Case study in digital development: The Scape Trust at Timespan

By Dr Hannah Rudman
6 April 2014

This AmbITion Scotland case study in digital development sees Hannah Rudman telling the story of the virtual world digital content development that The Scape Trust have created at Timespan Arts & Heritage Centre & Museum, following a community archaeology project in Brora, a remote part of North East Scotland.

Augmented Reality Brochures: Manipulate Festival of Visual Theatre video showcase

By Dr Hannah Rudman
7 February 2014

One of the limitations around a paper marketing brochure is that that it can’t show or tell you how attending an event will feel. A more multisensory experience can though, and the Manipulate Festival of Visual Theatre, which shows innovative international theatre and film, have used an augmented reality (AR) platform called Layar to bring […]

Designing the Jupiter Artland app

By diana mcmicking
4 October 2013

Jupiter Artland has collaborated with Edinburgh Napier University to produce a brand new cutting edge app for iOS 7. Jupiter Artland is a 100 acre contemporary sculpture park just outside Edinburgh and was granted digital development funding from Amb:IT:on Scotland to develop digital interaction with its art collection.

Augmented Reality: an introduction to AR – a masterclass on demand

By Dr Hannah Rudman
14 May 2013

This masterclass, now available on demand, was an introduction  to Augmented Reality. What is AR? What are the opportunities of it? Why is it of use to cultural, arts and heritage organisations, practices and individuals? How can we use it to better deliver our missions, products and experiences digitally? Whatever cultural form you work with, […]

Augmented reality – will wearable computing help it take off in a big way?

By Dr Hannah Rudman
7 May 2013

Sir Tim Berners Lee, the inventor of the World Wide Web thinks that there is a third iteration of the web emerging: (web 3.0?!) big data, wearable computing, the internet of things, and 3D printing are all a part of the wave of emerging technologies that once again will disrupt where we’re at now and […]

Augmented reality – will wearable computing help it take off in a big way?

By Dr Hannah Rudman
7 May 2013

Sir Tim Berners Lee, the inventor of the World Wide Web thinks that there is a third iteration of the web emerging: (web 3.0?!) big data, wearable computing, the internet of things, and 3D printing are all a part of the wave of emerging technologies that once again will disrupt where we’re at now and […]

Augmented Reality – participative experiences

By Dr Hannah Rudman
6 May 2013

At the 2012 Turing Festival, AmbITion Scotland webcast the sessions. “Creating that Augmented Experience” was a great talk by Ambarish Mitra, of Blippar. Watch it here:

Augmented reality – video and 3D graphics examples

By Dr Hannah Rudman
6 May 2013

These are examples of AR experiments that blend with reality. In a demo that drew gasps at TED2010, Blaise Aguera y Arcas demos new augmented-reality mapping technology from Microsoft.     and 3D graphics and sound, from Aurasma, starring Robbie Burns!  

What is augmented reality?

By Dr Hannah Rudman
6 May 2013

Here’s the best introduction to the basics I could find: the wonderful Common Craft folk explain clearly, in this animated video, augmented reality. This is the transcript of the video they kindly provide for brilliant accessibility: “I think we can all agree that reality is pretty great. It’s what we experience through our senses like […]