23 May 2011
Case study: Based in a small Scottish town halfway between Edinburgh and Inverness, Pitlochry Festival Theatre
(PFT) houses a 540-seat auditorium, serving both a strong local and thriving tourist market. The main
season at the theatre runs from May through to October and consists of six in-house productions running
in repertoire throughout the summer, giving rise to the tagline ‘see six shows in six days’.