2a. Diagnose the Digital Opportunity (getting started)



Having identified where your organisation is at now through the audit, the next step of The AmbITion Approach digital transformation journey is to think about where you would like to be, what you would like to achieve, and to diagnose what IT and digital developments you will need to implement to get to where you want to be. Like the audit, the diagnostic stage is best done with representation from your full team to ensure that cross-departmental factors can be considered.

This diagnostic stage works really well as a 1/2 day brainstorming session, starting with the presentation of existing good digital transformation practice from your competitors or collaborators. You could invite members of your board, or any digital subcontracts (e.g. your digital agency) you already work with who might bring an interesting perspective. Beware: this session could change the future of your organisation!

Watch the case study video of AmbITion organisation Writers' Centre Norwich (or read their story) - their organisation ended up changing so much they transformed!

Understand the Digital Opportunity

1. Remind everyone of the headlines from the audit. Everyone should be on the same page in terms of recognising that digital transformation could improve things. What they don’t know yet is what and how.

2. Create a presentation of existing good practice in digital transformation to share with colleagues: look at what other enterprises, similar to yours, have done with digital technologies around the following topics:

  • Core capability development (how has the value proposition presented to customers been digitised and adapted?)
  • Product/service/experience development (new digital only products? new hybrid analogue and digital product experiments?)
  • Organisational development (new operational efficiencies? CO2 savings? better data collection processes? joined-up IT/cloud systems? Data turned into new assets?)
  • Customer development (easier online sales? new online channels/social media channels? new digital networks for harnessing participation, engagement, dialogue, co-creation?)
  • Business model development (new models because of better data, new products or bigger online audiences? new collaborative relationships for innovation with digital media, e-publishing, or games companies? new opportunities emerging from your audit of tangible and intangible digital IP assets and business model?)

Alternatively, you could set up a guided online tour for colleagues: Delicious bookmarking is a great way to share links.

You might like to look further than your sector: what have media, lifestyle, entertainment and publishing companies done with digital opportunities?