3b. Develop Business Case (getting started)


Make decisions and get started on a business case

Having considered what developments you are going to undertake and why; and how you are going to do it, it’s now time to construct your formal business case. This will encourage you to distil your plans into a short format that will concisely make the arguments – your case – for why you are suggesting investing in digital developments.
At this stage you are ready to make decisions, and start to make your business case.

First you will need to justify how your digital development wishlist meets your original aims. Write simple higher-level specifications – e.g.

“We want a mobile website that does… 5x bullet points”

– What evidence do you have that the digital development is worth investing in?

– What would be the main benefits/advantages, in the short, medium and long-term: to you; to your customers; and, to the wider sector?

Secondly, have you identified any important risks? (e.g. intellectual property or contractual issues around what is proposed?) Have you sought advice to mitigate risks?

Allocating resources

What do you need to achieve it:

  • Kit (hardware, software)?
  • Person power?
  • Content (do contracts need looking at, do you need any licenses)?
  • Training?
  • Consider what staff time will be required:

  • one-off (eg. implementation, training)
  • ongoing
  • Consider what additional expertise will be required:

  • External Consultants (technical, social media, strategic)?
  • Project manager for implementation (secondment? short term contract?)
  • Digital technology developers or designers?
  • Other suppliers?
  • Milestones & planning

    How are you going to do it? Create a timeline and milestone path to achieving your aspirations.

    Although creating timelines and milestone paths is best done in chronological order, you might like to work more visually than just writing a document as you begin to map out your decisions and their resource implications. We love online collaborative mindmapping software Mindmeister, and Prezi is a great free online mindmap presentation tool.

    Now develop your Business Case in Detail.