Make decisions and get started on a business case
Having considered what developments you are going to undertake and why; and how you are going to do it, it’s now time to construct your formal business case for your digital transformation. This will encourage you to distill your plans into a short format that will concisely make the arguments – your case – for why you are suggesting investing in digital transformation.
At this stage you are ready to make decisions, and start to make your business case.
First you will need to justify how your digital development wish-list meets your value proposition, and how it fits with your core capabilities. Write simple higher-level specifications – e.g.
“We want a mobile website that does… 5x bullet points”
– What evidence do you have that the digital development is worth investing in?
– What would be the main benefits/advantages, in the short, medium and long-term: to you; to your customers; and, to the wider sector?
Secondly, have you identified any important risks? (e.g. intellectual property or contractual issues around what is proposed?) Have you sought advice to mitigate risks?
What do you need to achieve it:
- Kit (hardware)?
- Software or cloud services?
- Person power or subcontractors?
- Content (do contracts need looking at, do you need any licenses)?
Consider what staff time will be required:
- one-off (eg. implementation, training)
- ongoing (e.g. managing new services, subcontractors, new staff, etc.)
Consider what additional expertise will be required:
- External Consultants (technical, social media, data analysts)?
- Project manager for implementation (secondment? short term contract?)
- Digital technology developers or designers?
- Other suppliers?
Milestones & planning
How are you going to do it? Create a timeline and milestone path to achieving your aspirations.