Make decisions and get started on a business case
Having considered what developments you are going to undertake and why; and how you are going to do it, it’s now time to construct your formal business case. This will encourage you to distil your plans into a short format that will concisely make the arguments – your case – for why you are suggesting investing in digital developments.
At this stage you are ready to make decisions, and start to make your business case.
First you will need to justify how your digital development wishlist meets your original aims. Write simple higher-level specifications – e.g.
“We want a mobile website that does… 5x bullet points”
- What evidence do you have that the digital development is worth investing in?
- What would be the main benefits/advantages, in the short, medium and long-term: to you; to your audience; and, to the wider sector?
Secondly, have you identified any important risks? (e.g. intellectual property or contractual issues around what is proposed?) Have you sought advice to mitigate risks?
What do you need to achieve it:
Consider what staff time will be required:
Consider what additional expertise will be required:
Milestones & planning
How are you going to do it? Create a timeline and milestone path to achieving your aspirations.