3a. Business Case Overview



The AmbITion Approach asks you to develop a business case for your digital development.

A business case is equally appropriate to not-for-profit organisations as it is for revenue businesses. In many cases an arts organisation may have a mix of funding and revenue generation.

A business case clearly states what it is that you are wanting to do, and why it will achieve your aims.

Although developing your business case is likely to result in a finished document (which may be part of a grant application or a request for funds to your board or trustees) the process should be a dynamic one, and you should continually test the fundamentals of your “business case”, at key stages in a project to see that it is still relevant, and that it is still achieving your aims.

The AmbITion Approach asks you to take all the work you have done already, in auditing your organisation and diagnosing your needs, and begin to develop a business case for your digital development.

To accompany this section take a look at the guide we've created to creating your business case document: Business Case Outline.

What is a Business Case?

A business case should state clearly what you are wanting to do, why you are doing it, and what benefits it will achieve. It is the last of these, the “benefits” which is at the heart of a business case.

But the business case document might also include much more than that.

It could include :-

  • how you are going to undertake the work
  • a detailed budget
  • a detailed work plan including milestones and timescales

  • Developing a business case is a more formal planning process, that will allow you to take the information you gathered from the audit of your organisation, and the ideas that you generated through the diagnosis of your needs and present them in a clear way to your key stakeholders.

    Make final decisions, and get started on your Business Case.