Who is it for?

Set the Stage//Mobilise//Think//Plan//Discover

Your market, your competitors, your customers, and your partners are now digital. Ninety three percent of chief executives expect their business to be disrupted by digital in the next year. But Forrester Research report that although seventy-four percent of business executives say their company has a digital strategy, only 15% feel they have the skills and capabilities to execute it.

Integrating the opportunities of digital into an organisation demands development and adaptation across the whole organisation. A piecemeal approach to digital development will no longer ensure your business’ sustainability – digital transformation is required. The AmbITion Approach is for any enterprise of any type, scale or operational model. It is a change methodology for enterprises looking to transform and build adaptability to deal with the continuous disruption of digital technologies, an approach created by Hannah Rudman of Rudman ConsultingThe AmbITion Approach blends the methods of modern change management consultancy with action research; and utilises some of the tools, attitudes, and techniques of design thinking, and creative practice.

The AmbITion Approach has been extensively used with a range of organisations, and iteratively improved, integrating the learnings and experiences of enterprises that have created change. You can read and watch case study stories of the impacts and outputs of the change journeys already undertaken by enterprises through working with The AmbITion Approach.

Watch Hannah Rudman talk about the technology landscape of 2012 and the opportunities and challenges for digital developments: