Profile

Full Name

Rachel Lane

Website address

<a href="http://www.blonde.net">http://www.blonde.net</a&gt;

Location

Edinburgh

What I do

I work as a planner for Blonde. We're a digital marketing agency specialising in cross platform marketing communications: accommodating social networking, social behaviours, mobile and web.

As a planner, I describe myself as a personal shopper for digital stuff, since most companies are developing their digital marketing activity far beyond their brand website and are now keen to integrate a variety of digital platforms in an effective and accountable manner. As a personal digital shopper, it's my job to find digital space and content which suits the market(s) of specific companies, rather than necessarily going with what's fashionable.

Why am I joining this network?

I have keen interest in the arts outside of my role as a planner and always keen to help companies, particularly organisations in the arts sector, develop their digital offerings.

Area of Interest

Combined Arts, Dance, Education and Learning, Film, Interdisciplinary Arts, Literature, Local Government, Music, Research, Theatre, Visual Arts, Amb:IT:ion Team

My Blog address

<a href="http://blog.blonde.net">http://blog.blonde.net</a&gt;