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AMA Digital marketing day – changing mix, changing strategy
Posted on November 11th '09

Written by Hannah Rudman
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AMA, arts marketing, digital marketing, getambition, Sadler's Wells, webcast

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Time: November 30, 2009 from 10am to 5pm
Location: Sadler’s Wells, London

This Event is now SOLD OUT!

Join 160+ arts professionals from across the UK at the AMA’s Digital marketing day and find out how digital media can change the way people experience the arts.

Inspirational
How are digital technologies changing the public experience of the arts? DK (Founding Director, MediaSnackers) will discuss how today’s multi-media world is changing the way people behave and how the arts can respond to this change in society.

Informative
Jim Richardson (Managing Director, SUMO Design) will update you with the latest on how to maximise your organisation’s online activities and will outline a straightforward, five-step strategy for establishing your social media presence.

Insightful
John McGrath (Artistic Director, National Theatre Wales) will talk about the impact that digital media is having on the way his organisation behaves and is structured, the work that is produced, and the relationships that they have with their audiences.

And there’s more: attend our seminar sessions to review and improve your digital marketing strategy, explore innovative approaches to increasing engagement with the public via digital media, and deliver effective online marketing with limited budgets and small amounts of staff time.

There’s only a few places left, so if you’d like to attend book now: email emma@a-m-a.co.uk or call 01223 578078.

The 2009 AMA Digital marketing day is sponsored by London Calling and in partnership with AmbITion.
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Digital Theatre launches - HD theatre on your hard drive!
Posted on November 10th '09

Written by Hannah Rudman
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context, getambition, theatre

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Digital Theatre has launched! Using up to 13 cameras to capture the performance, English Touring Theatre, RSC, Almeida, Royal Court and Young Vic content can for £8.99 be yours in HD. The papers have talked about the idea replacing the thrill of a live show, and of causing a threat to the live, and this is of course usually the nervous counter-argument against digital recording of theatre companies less comfortable with the idea of their audiences seeing their work online.

I find this argument tiresome and insulting to audiences who of course know that the live performance will be the one that makes the hairs on the back of their stand on end as they feel the collective body heat of the audience rise during a tense scene: but in the absence of the cash to pay for the ticket and the trip to London, and in order to avoid the guilt of an expanding carbon footprint due to art, I’d rather see the work from theatre companies than miss it. Audiences still understand live experiences, and the emerging experience economy that we’re seeing as a current cultural behaviour (living in the now, instead of in the future, a desires to collect as many experiences and stories as soon as possible, is addictive) is growing, not shrinking. All things live will continue to rise in value as the digital world encourages copying and sharing. The live experience is the thing that can’t be copied, the thing that has uniqueness and a one-off factor. What do you think?
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Theatrical Ambition Hits the Spot
Posted on November 6th '09

Written by Adrian Slatcher
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amim friess, case study, digilab, digital play, heaven spot, mandy precious, Oldham Coliseum, theatre

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When Oldham Coliseum began working with AmbITion 2 and a half years ago, alongside all their hopes to improve their ICT infrastructure, their website, and their staff skills, they always had a clear idea of what digital might do for them artistically.

In particular, they saw an opportunity to bring together the skills of their staff in the main theatre, with the vibrant energies of their well-regarded education work. Last night, with the first performance of “Heaven Spot”, all those ambitions were realised.

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National Theatre Wales launches programme with Big Bang!
Posted on October 27th '09

Written by Hannah Rudman
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case study, envirodigital, environmental sustainability, how do I, implement, national theatre wales, theatre, webcasting

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My Envirodigital client, the new National Theatre Wales, are launching their opening programme on 5th November 2009. It’ll be a big bang for a number of reasons: its Bonfire Night or Guy Fawkes’ Night in the UK, so there will be fireworks. There will also be a new destination website to visit where you can find out what’s on and buy tickets (the huge online community that we’ve grown organically over the past year will be just a click away, and is still growing in numbers, depth and activity daily).

The final big bang will be the style of the launch: rather than hiring an expensive venue to which the press and VIPs have to travel, NTW are instead webcasting the programme launch, hoping that journalists will NOT make the journey to Cardiff, but will watch the news unfold online and so help NTW achieve its environmentally sustainable aspirations. Don’t expect a fancy brochure either: the only paper NTW will print is a (very beautiful!) newspaper. And that will be available digitally too, so if you can’t pick it up in person, don’t expect to receive one in the post [eco choices, not post strike reasons :-))].

Read John McGrath’s blog about the launch for all the details, and HUGE congratulations to John and all the NTW team from us at Envirodigital - we’re so proud that you stuck to all your original aspirations, and thrilled that we could help you make them realities! For more details on the digital choices that I helped NTW make to ensure their digital set-up was environmentally sustainable, read the Envirodigital blog posts about the community development and the organisational development.
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Re-Rite: get yourself into the Rite of Spring!
Posted on October 20th '09

Written by Hannah Rudman
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audience development, audience participation, case study, classical music, Hannah Rudman, music, orchestras, philharmonia

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If you’re not sure about orchestral music, or about going to a classical concert, the the Philharmonia Orchestra’s Digital Residency is FOR YOU Opening at the Bargehouse on London’s Southbank on 03.11.2009, the Re-rite project will:
“reveal every section of the orchestra performing The Rite of Spring simultaneously “as Live” thoughout a four-storey warehouse building. The public will be able to sit amongst the horn players, perform in the percussion section and take up the baton and control sections of the Orchestra as they play”.

Says the Philharmonia’s Principal Consuctor Esa-Pekka Salonen, who developed the concept with AmbITion champion Richard Slaney - also the Philharmonia Orchestra’s Digital Department boss:
“Being inside an orchestra, experiencing the sensation of 101 players taking on this iconic music is one of the biggest adrenalin rushes and one that I want to share with the world. Now we’re doing just that.”
Re-Rite will be open 3-15 November from 10am - 6pm (8pm Thurs & Fri).
You’ll also be able to experience it online from 3rd November onwards!!
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