In conversation with Hannah Rudman, CEO of Giant Productions talks about their starting point for digital development. To include streamlining their office systems and improving their digital and marketing strategy online.
Get AmbITion! Communicate, collaborate, create and celebrate getting digital in the arts.
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Interim mini case study: Giant
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Webinar 7: Getting to know your customers – tools, tips and tricks (CRM) 18.11.10
Date: Thursday 18th November, 2010Location: Woodend Barn, Burn o’ Bennie, Banchory, AB31 5QA (Near Aberdeen)Webcasting: 11:00pm – 12:45pmLive event: 10:30pm – 1:15pm
The last in our webinar series! In Aberdeenshire!Getting to know your customers – tools, tips and tricks
In Webinar 7, Roger Tomlinson will teach you about customer relationship management systems – often called CRM. This final AmbITion Scotland webinar will show you how you can gather better data about your customers and put it to use!
CRM is key to:
- Bringing new people in
- Keeping your current customers happy
- Bringing back the participants who’ve fallen out of touch with you
Plus CRM can
- Cut your marketing costs
- Help you target the right message to the right people
- Support your client service routine
On top of that CRM can increase your engagement, participation and profitability while cutting down on your operational costs.
You don’t have to sell tickets to learn more about your customers. Come along and learn more about making the most out of the databases you already have. Get the information you need to really get to know your customers.
Speaker: Roger Tomlinson
Roger is an independent management and marketing consultant, working in the arts and entertainment sector internationally. Regarded as one of the world’s leading experts on integrated solutions and developing on-line technologies for ticketing and marketing, he is a keynote speaker at conferences in Europe, North America, Australia and New Zealand. He is particularly interested in the way digital technologies are changing the ways people can relate to arts organisations and how they can develop audiences. He produces the www.TheTicketingInstitute.com (not yet live) information website and, following on from work with the AMA he produces his blog website www.brandinyourhand.ning.com.
His books include FULL HOUSE Turning Data Into Audiences, BOXING CLEVER, DEVELOPING AND MANAGING A WEB SITE and the BOX OFFICE MARKETING GUIDES, and JobWatch (about equal opportunities recruitment), and the Data Protection Guide, both published by the AMA.
He has completed major studies on the integration of ticketing across arts and entertainment organisations and regularly manages the procurement process for customer-facing technologies. He works with arts organisations on the development of effective websites and on optimising websites and transaction process flows to improve on-line sales and audience development.
Agenda
1030 – 1100: Arrivals and coffee
1100 – 1105: Julie Tait – Welcome on behalf of Culture Sparks
1105 – 1115: Hannah Rudman – Introduction from AmbITion
1115 – 1215: Roger Tomlinson: CRM: Making IT work for you
1215 – 1245: Questions from live and online audiences
1245: Close of live web stream
1245 -1315: Lunch
There are a limited number of places at the live event, but we will live webcast the session and make it available on-demand afterwards. Register to attend.
Each Amb:IT:ion Scotland webinar is UNIQUE and shouldn’t be missed by anyone with ambitions to enhance their digital offering! The webinars have been designed with Scottish cultural organisations and individual artists in mind, and the content and style of the webinars will appeal to those working in the cultural sector.
This AmbITion webinar is produced in association with Culture Sparks http://www.culturesparks.co.uk.
What’s it about?
Bringing the best minds in digital innovation to your doorstep, the Amb:IT:ion Scotland webinars:
- are masterclasses – about thinking closely around one strategic digital opportunity
- provide practical how-to information to take away
- provide good and bad case studies to give you ideas of how you might successfully implement digital developments
- are about networking and sharing with peers on the same learning path as you
- can be attended in person, or can be participated live online, or can be viewed online on demand later.
What will I learn?
Some of the basics that you will need to decide whether or not certain digital developments are worth investing in by you/your organisation.
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Webinar 5: Central Station – developing the online social network
Low resolution version of Webinar 5. A higher resolution version will be available soon!
Watch live streaming video from envirodigital at livestream.comLeave a Reply
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Webinar 5: So many friends, so little time… 16.09.10 video coming soon!
Yesterday, Damien Smith of ISO creators of Central station gave a great case study of Central Station network and the social media tools they use. Thanks to all who attended the Webinar: 35 people in the room in Glasgow and 40 online! The video will be available very soon.
Don’t forget you can email genny@thisiscentralstation.com if you want a copy of the Central station user guide to Delicious.
Watch this space for the video!
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Webinar 6: Now you’re talking! – e-copywriting for all your audiences 21.10.10
Date: Thursday 21st October, 2010Location: Go Group, George House, 36 North Hanover St, Glasgow, G1 2ADLive event: 1:15pm – 3:45pmWebcasting: 1:30pm – 3:15pm
The webinar series continues! Once again we are in Glasgow with our sixth seminar, ‘Now You’re Talking!’, all about e-copywriting for all your audiences with Jonathan Melville of ReelScotland.Now you’re talking! – e-copywriting for all your audiences
Your online copy is how you present your organisation and its work to the world wide web. It has to persuade and attract existing and potential audiences of all demographics. Should you segment online audiences? Should different copy be produced for different audience segments online? How do you work out what to say to whom, and in what tone of voice!
Speaker: Jonathan Melville, ReelScotland
With almost ten years experience writing and editing online content in the arts, tourism, education, financial and private sectors, Jonathan has a wide knowledge of communicating with a variety of audiences.
Since 2007 he has also written freelance for print publications and is currently film critic for the Edinburgh Evening News. Jonathan also owns and edits national film website, ReelScotland.
Agenda
1315 – 1330: Arrivals and coffee
1330 – 1335: Julie Tait – Welcome on behalf of Culture Sparks
1335- 1345: Hannah Rudman – Welcome and introduction from AmbITion Scotland
1345 – 1445: Jonathan Melville, owner and editor of ReelScotland: Now you’re talking! – e-copywriting for all your audiences
1445 – 1515: Questions from live and online audiences
1515: Close of webcast
1515 -1545: Networking at the venueThere are a limited number of places at the live event, but we will live webcast the session and make it available on-demand afterwards. Register to attend.
Each Amb:IT:ion Scotland webinar is UNIQUE and shouldn’t be missed by anyone with ambitions to enhance their digital offering! The webinars have been designed with Scottish cultural organisations and individual artists in mind, and the content and style of the webinars will appeal to those working in the cultural sector.
This AmbITion webinar is produced in association with Culture Sparks http://www.culturesparks.co.uk.
What’s it about?
Bringing the best minds in digital innovation to your doorstep, the Amb:IT:ion Scotland webinars:
- are masterclasses – about thinking closely around one strategic digital opportunity
- provide practical how-to information to take away
- provide good and bad case studies to give you ideas of how you might successfully implement digital developments
- are about networking and sharing with peers on the same learning path as you
- can be attended in person, or can be participated live online, or can be viewed online on demand later.
What will I learn?
Some of the basics that you will need to decide whether or not certain digital developments are worth investing in by you/your organisation.
Leave a Reply
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AmbITion started life in England as a pilot programme for the arts and cultural sector in the North West and East regions. more... -
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