A change methodology for enterprises looking to transform and build adaptability to deal with the continuous disruption of digital technologies

Local Voices Organisational Development project
Local Voices Organisational Development project
Local Voices Organisational Development project
Edinburgh International Film Festival Digital Content Development report
Edinburgh International Film Festival Digital Content Development report
Edinburgh International Film Festival Digital Content Development report
Paragon Music report on their digital developments
Paragon Music report on their digital developments
Paragon Music in Scotland is using rich media to bolster the new website www.paragon-music.org and social media including Facebook, Twitter, Youtube and Vimeo in order to drive participation and audience engagement.
Paragon Music report on their digital developments
Vanishing Point's AmbITion Approach
Vanishing Point's AmbITion Approach
Vanishing Point undertook the AmbITIon Approach in order to map out plans for the organisation's digital development.
Vanishing Point's AmbITion Approach
All that Jazz: the SNJO digitally alive again!
All that Jazz: the SNJO digitally alive again!
All that Jazz: the SNJO digitally alive again!
Cinema City: history brought to life with digital development
Cinema City: history brought to life with digital development
Cinema City: history brought to life with digital development

About AmbITion

AmbITion Approach Diagram

AmbITion is the change methodology for enterprises looking to transform and build adaptability to deal with the continuous disruption of digital technologies, an approach created by Hannah Rudman of Rudman Consulting. The approach has been the framework for £3.7m worth of national business development and support programmes – for example, AmbITion Scotland.

Integrating the opportunities of digital into an enterprise demands development and adaptation, sometimes transformation, across the whole organisation. From micro-enterprises, small and medium-sized enterprises (SMEs), to large institutions: Rudman Consulting works with all scales and models of business. We’ve worked with over 150 publicly funded, mission-driven organisations that create social, cultural, and/or environmental benefit (as well as economic impact) at C-suite level via our successful, internationally renowned AmbITion Approach for transformation and change. The AmbITion Approach uniquely blends creative practices, design thinking, and action research together with modern change management methods. The approach facilitates organisations to go on a journey of digital transformation:

  • by clarifying vision, mission, and purpose to ensure it is fit for a digital era;
  • by building confidence, capacity, and capability to adapt the enterprise to work in new ways;
  • to create and build new business models;
  • to rejuvenate or adapt existing operational models;
  • to become more open and engaging to increase participation with customers, clients or audiences; and
  • to become agile and collaborative to develop new products, or services, or experiences.

The AmbITion Approach empowers enterprises to change to become resilient  so that they can deal with ongoing digital disruptions (to markets, consumers, technologies, products, business models, etc.). It comes from Hannah Rudman’s cross-disciplinary background of management consultancy, technology development, and creative practice, and is underpinned by Hannah’s academic research.

AmbITion Case Studies

Blogs

The state of the digital economy of the UK

By Hannah Rudman on 8 Sep 2014

According to data from the Technology Strategy Board, the internet economy is already a crucial pillar of the UK’s overall economic strength and is rapidly growing in importance.

What the Nesta Digital R&D Fund for Scotland awardees learnt

By Hannah Rudman on 5 Aug 2014

This report reflects, through written case studies, on the learnings of the 10 Nesta Digital R&D Fund for Scotland awardees.

More Blogs >