A methodology and toolkit for guiding enterprises and their customers and staff through digital transformation journeys

Dance House Glasgow: Cloud ticketing for mobile sales & great CRM
Dance House Glasgow: Cloud ticketing for mobile sales & great CRM
Dance House Glasgow: Cloud ticketing for mobile sales & great CRM
The Traverse Theatre's Digital Content Developments
The Traverse Theatre's Digital Content Developments
The Traverse Theatre's Digital Content Developments
The Touring Network builds digital tools to measure CO2 of rural touring
The Touring Network builds digital tools to measure CO2 of rural touring
The Touring Network builds digital tools to measure CO2 of rural touring
National Youth Orchestras of Scotland digitally transform!
National Youth Orchestras of Scotland digitally transform!
National Youth Orchestras of Scotland digitally transform!
Struileag
Struileag
Struileag
NEoN future proof: Digital assets, knowledge and legacy
NEoN future proof: Digital assets, knowledge and legacy
6th Edition of NEoN Digital Arts 2 - 8 November 2014
NEoN future proof: Digital assets, knowledge and legacy

About AmbITion

AmbITion Approach Diagram

AmbITion is a digital transformation methodology for enterprises looking to transform and build adaptability to deal with the continuous disruption of digital technologies, an approach created by Hannah Rudman of Rudman Consulting. The approach has been the framework for £3.7m worth of national business development and support programmes – for example, AmbITion Scotland.

Integrating the opportunities of digital into an enterprise demands development, adaptation and transformation, across the whole organisation. From micro-enterprises, small and medium-sized enterprises (SMEs), to large institutions: Rudman Consulting works with all scales and models of business. We’ve worked with over 150 enterprises at C-suite level via our successful, internationally renowned AmbITion Approach for transformational digital change. The AmbITion Approach uniquely blends creative practices, design thinking, and action research together with modern change management methods. The approach facilitates organisations to go on a journey of digital transformation:

  • by clarifying value propositions to ensure fitness for a digital era;
  • by building confidence, capacity, and capability to adapt the enterprise to work in new ways;
  • to create and build new business models;
  • to rejuvenate or adapt existing operational models;
  • to become more open and engaging to become customer focussed, increasing engagement and participation with clients or users; and
  • to become agile and collaborative as a staff team, to develop new products, or services, or experiences.

The AmbITion Approach empowers enterprises to change to become resilient  so that they can deal with ongoing digital disruptions (to markets, consumers, technologies, products, business models, etc.). It comes from Hannah Rudman’s cross-disciplinary background of management consultancy, technology development, and creative practice, and is underpinned by Hannah’s academic research.

AmbITion Case Studies

Blogs

Augmenting the reality of your brand’s social agency

By Dr Hannah Rudman on 3 Aug 2016

In commentating in the Sunday Herald earlier this week on the meteoric international uptake of Niantic’s Pokémon GO app, I predicted that next for augmented reality (AR) would be apps that make virtual communication a little more real.

The Third Wave: Digital by Desire

By Dr Hannah Rudman on 21 Dec 2015

Digital by Default
Those of us working in and with the public sector, or those of us in receipt of public funds have been working with an ethos of “Digital by Default” since 2012.

More Blogs >