A methodology and toolkit for guiding enterprises and their customers and staff through digital transformation journeys
AmbITion is a digital transformation methodology for enterprises looking to transform and build adaptability to deal with the continuous disruption of digital technologies, an approach created by Hannah Rudman of Rudman Consulting. The approach has been the framework for £3.7m worth of national business development and support programmes – for example, AmbITion Scotland.
Integrating the opportunities of digital into an enterprise demands development, adaptation and transformation, across the whole organisation. From micro-enterprises, small and medium-sized enterprises (SMEs), to large institutions: Rudman Consulting works with all scales and models of business. We’ve worked with over 150 enterprises at C-suite level via our successful, internationally renowned AmbITion Approach for transformational digital change. The AmbITion Approach uniquely blends creative practices, design thinking, and action research together with modern change management methods. The approach facilitates organisations to go on a journey of digital transformation:
- by clarifying value propositions to ensure fitness for a digital era;
- by building confidence, capacity, and capability to adapt the enterprise to work in new ways;
- to create and build new business models;
- to rejuvenate or adapt existing operational models;
- to become more open and engaging to become customer focussed, increasing engagement and participation with clients or users; and
- to become agile and collaborative as a staff team, to develop new products, or services, or experiences.
The AmbITion Approach empowers enterprises to change to become resilient so that they can deal with ongoing digital disruptions (to markets, consumers, technologies, products, business models, etc.). It comes from Hannah Rudman’s cross-disciplinary background of management consultancy, technology development, and creative practice, and is underpinned by Hannah’s academic research.
AmbITion Case Studies
Augmenting the reality of your brand’s social agency
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