A methodology and toolkit for guiding enterprises and their customers and staff through digital transformation journeys
Our Digital:Transformation Approach created by Dr Hannah Rudman has been the core of £3.7m worth of national Digital Transformation programmes – for example, AmbITion Scotland. It has also been licensed by global technology solutions and consulting companies.
Hannah works with all scales and models of business. We’ve worked with over 250 enterprises at C-suite level via our successful, internationally renowned Digital:Transformation Approach for organisational change. Integrating the opportunities of digital into an enterprise demands transformation across the whole organisation. Institutions wanting to remain attractive, engaging and resilient need to focus on developing new value propositions from digital and data innovations that customers and citizens want or need. Should your physical experiences, products and services be meshed with digital versions? Could your IP and data be released in innovative ways for extra value? Could your traditional value propositions be redesigned to meet new customer needs?
The Approach uniquely blends creative practices, design thinking, and action research together with modern change management methods, and is an academically verified framework for Digital Transformation. The Approach facilitates organisations to go on a journey of digital transformation:
- by clarifying value propositions to ensure fitness for a digital era;
- by building confidence, capacity, and capability to adapt the enterprise to work in new ways;
- to create and build new business models;
- to rejuvenate or adapt existing operational models;
- to become more open and engaging to become customer focussed, increasing engagement and participation with clients or users; and
- to become agile and collaborative as a staff team, to develop new products, or services, or experiences.
The Approach empowers enterprises to change to become resilient so that they can deal with ongoing digital disruptions (to markets, consumers, technologies, products, business models, etc.). It comes from Hannah Rudman’s cross-disciplinary background of management consultancy, technology development, and creative practice, and is underpinned by Hannah’s academic research.
AmbITion Case Studies
Augmenting the reality of your brand’s social agency
In commentating in the Sunday Herald earlier this week on the meteoric international uptake of Niantic’s Pokémon GO app, I predicted that next for augmented reality (AR) would be apps that make virtual communication a little more real.
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The Third Wave: Digital by Desire
Digital by Default
Those of us working in and with the public sector, or those of us in receipt of public funds have been working with an ethos of “Digital by Default” since 2012.