News from the Net Feb 2014 – watch!
AmbITion is an approach, programme, and resource to support the arts, culture and heritage sector achieve their core visions, purposes and missions to make great art and cultural experiences for audiences to participate in and engage with, in a world continuously impacted by disruptive digital technologies. To achieve this, we:
AmbITion helps organisations and practices become digitally fitter in their operations, business models, core product and in their interconnections with the public. We provide support, skills, contacts and partnerships with the digital media and technology sectors so that the arts, culture and heritage sector can adapt to the social, cultural, and economic changes brought about that the ongoing disruption of emerging and existing digital technologies. We know there is huge strategic and artistic vision across all art and cultural forms to maximise the opportunities of digital, we also know that the sector struggles to invest the time and economic resources to keep up with the pace of new digital technologies. We exist to provide the practical and strategic support that the sector needs.
AmbITion Scotland is a digital development programme specifically designed to support practices and organisations working in the arts, culture, and heritage sectors in Scotland. It helps organisations and practices grow in their capability, capacity, creativity and confidence to make the most of the opportunities, and deal with the disruptive impacts of digital technologies. AmbITion Scotland is supported by The National Lottery funds through Creative Scotland, and is a a core piece of their Cultural Economy Programme.
Over £400,000 has been invested directly in Scotland’s arts, culture and heritage sectors for strategic digital development through the The Make:IT:Happen Fund as part of AmbITion Scotland 2011-13 phase. Check out the rich media and video case studies from the organisations and practices supported to find out about the impact of that direct investment, and keep your eyes on this site to find out what we can offer Scottish arts organisations in 2014!
*”Digital Culture: How arts and cultural organisations in England use technology” 2013 report by Arts Council England/Nesta suggests that there is a top 10% of organisations who have significant digital ability and the scope to digitally innovate, and call them the “Cultural Digirati”.
Though the Make:IT:Happen fund is currently closed, there are many other sources of funding for digital projects.
AmbITion Scotland has made Make:IT:Happen fund awards to 59 different organisations all over the country – from the Central Belt to the Western Isles to Moray and the Kingdom of Fife.