AmbITion Roadshow Yorkshire ran in partnership with Shift Happens 2.0 event at York Theatre Royal at the end of June this year. Shift Happens had an excellent line up of speakers and AmbITion were lucky enough to get an interview with of few! Here, we get a perspective from Lyn Gardner, Theatre critic at the Guardian. We’ll be sharing more interviews in the next few days.
Lyn Gardner, Theatre critic at The Guardian talks about changes in the use of technology creatively, engaging audiences and the power of digital tools in enticing your audience to the theatre.
Speaking to Ian Aspin and Erin Maguire at Shift Happens 2.0, the partner event to AmbITion Roadshow Yorkshire, in June 2009.
The Brooklyn Museum did it (
Similarly, Edinburgh Festivals have released “Edinburgh Festivals Guide” – the only official iPhone application for the largest arts event in the world. The Guide comes complete with full listings for all 7 August festivals, and uses GPS to locate the nearest shows and venues, showing results on a map with simple directions straight to the venue door from exactly where you are. It sort results by location, start time or popularity rating. Additionally, users can read reviews of shows and write their own; call box office direct from the listings to book tickets; view photos of events and venues (and upload their own in the next version); and find out which tickets are on sale at The Fringe Half Price Hut. The iPhone app costs £1.79 – more than the 7 festivals’ free brochures, but less weighty and impactful on the environment. The iPhone app development is a successful innovation initiated by Festivals Edinburgh and the Fringe, delivered in partnership with HedOut. The risk and the reward have been shared by the partnership.
iFringe Free is the final iPhone app launched: this app presents the reviews of fringe shows from “independent critics” – not the people on the street nor the official reviews from the Scotsman or Guardian, but from the reviewers of the independent magazines and websites of the Fringe. The titling and the page for the app suggests a “full” version around the corner: expect further functionality and expect to pay for iFringeFull!
