About AmbITion Scotland

Between 2009-2014, the AmbITion Scotland programme helped Scotland’s creative industries keep focus on their core mission and purpose in a world continuously impacted by disruptive digital technologies. The £2.2m national programme provided capability, confidence, capacity building, learning opportunities and funding. It facilitated new connections within the digital media, technology, creative industries and higher education sectors. This enabled Scottish creative industry organisations to take advantage of the opportunities of digital technologies, becoming more efficient in their operations. It helped organisations become more innovative in their business models, experimental in their art and content creation, and effective in their engagement with the public.

The AmbITion Scotland national programme was managed by Culture Republic in partnership with The AmbITion Approach’s creators, Rudman Consulting. The programme was supported by The National Lottery funds via Creative Scotland.

AmbITion Scotland’s impact:

  • learning events – 46 events since January 2012 with to nearly 3000 sector professionals attending from over 425 organisations right across Scotland, many of them webcast live and on-demand for the widest possible access;
  • direct support – the Make:IT:Happen fund awarded 71 grants totalling £478,329 to 59 arts and cultural organisations in Scotland to support new ideas, and develop digital strategies and approaches. It received almost 200 applications over its 16-month run;
  • online learning materials – toolkits, learning journeys, case studies, filmed documentaries, video archives of seminars and podcasts – all of which have driven over 17,000 unique visitors each year to AmbITion Scotland’s website; and
  • a peer network – a tremendous resource for peer-to-peer sharing and learning with over 1,250 members online, supplemented by personal brokering and more intimate in-person events.

In the context of Creative Scotland’s Spring 2014 review of funding programmes and overall strategy, the AmbITion Scotland programme came to a close.

The programme’s core methodology, The AmbITion Approach, is being continually developed by Rudman Consulting. If you are interested in working with The AmbITion Approach for digital transformation in your enterprise or institution, or want to discuss developing AmbITion programmes for other locations, do get in touch with Hannah Rudman.

As Scotland’s cultural engagement hub, Culture Republic is committed to making sure that digital development support remains accessible to Scotland’s cultural sector.

  • Training workshops and hands-on support
  • Access to an online library of digital learning materials allowing anyone, anywhere, anytime to access tailored information for self guided learning
  • National databases of digital engagement and arts attendance, with data mined from online activity and box office systems across Scotland
  • Partnership with cultural organisations across Scotland to deliver bespoke research, marketing and digital consultancy

Stakeholders will be invited to stay on Culture Republic’s mailing list to make sure that they know about these opportunities.

Project manager Ashley Smith Hammond and programme administrator Ela Zych Watson will remain part of the Culture Republic team. Please do not hesitate to get in touch [email protected] & [email protected]. The AmbITion Scotland team are hugely proud of what has been achieved both by its participants and the programme. Thank you everyone!
(Posted 1 April 2014).