AmbITion

The Brooklyn Museum have launched an iPhone app - Brooklyn Museum Mobile Collection - through which users can view art content. The app is free, and available to download via the iTunes store. There are many things I love about this development: the art on my phone being the most important. But I’m impressed that the Brooklyn Museum’s online users have so usefully engaged with it, tested it (to breaking point many a time), and constructively fed back via the blog. Already using their social networks for audience development/engagement, fundraising, and marketing, using them as a feedback loop (especially the socially networked museum members 1stfans) is a brainwave. Teachers, geeks, art buffs, curators all give their feedback, giving the BM team and iPhone app developers brilliant 360-degree feedback.

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