Now you’re talking! – e-copywriting for all your audiences
Your online copy is how you present your organisation and its work to the world wide web. It has to persuade and attract existing and potential audiences of all demographics. Should you segment online audiences? Should different copy be produced for different audience segments online? How do you work out what to say to whom, and in what tone of voice!
Speaker: Jonathan Melville, ReelScotland
With almost ten years experience writing and editing online content in the arts, tourism, education, financial and private sectors, Jonathan has a wide knowledge of communicating with a variety of audiences.
Since 2007 he has also written freelance for print publications and is currently film critic for the Edinburgh Evening News. Jonathan also owns and edits national film website, ReelScotland.
Agenda
1315 – 1330: Arrivals and coffee
1330 – 1335: Julie Tait – Welcome on behalf of Culture Sparks
1335- 1345: Hannah Rudman – Welcome and introduction from AmbITion Scotland
1345 – 1445: Jonathan Melville, owner and editor of ReelScotland: Now you’re talking! – e-copywriting for all your audiences
1445 – 1515: Questions from live and online audiences
1515: Close of webcast
1515 -1545: Networking at the venue
There are a limited number of places at the live event, but we will live webcast the session and make it available on-demand afterwards. Register to attend.
Each Amb:IT:ion Scotland webinar is UNIQUE and shouldn’t be missed by anyone with ambitions to enhance their digital offering! The webinars have been designed with Scottish cultural organisations and individual artists in mind, and the content and style of the webinars will appeal to those working in the cultural sector.
This AmbITion webinar is produced in association with Culture Sparks http://www.culturesparks.co.uk.
What’s it about?
Bringing the best minds in digital innovation to your doorstep, the Amb:IT:ion Scotland webinars:
- are masterclasses – about thinking closely around one strategic digital opportunity
- provide practical how-to information to take away
- provide good and bad case studies to give you ideas of how you might successfully implement digital developments
- are about networking and sharing with peers on the same learning path as you
- can be attended in person, or can be participated live online, or can be viewed online on demand later.
What will I learn?
Some of the basics that you will need to decide whether or not certain digital developments are worth investing in by you/your organisation.
