GetAmbITion

Get AmbITion! Communicate, collaborate, create and celebrate getting digital in the arts.

  1. Getting Digital Webinar 2: Talking Online 25.03.10

    Hannah Rudman and Chris McGuire’s's presentation slides are also available on the network under Rich Media > Slides.

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  2. Shift Happens because of digital development (does Seattle Opera miss the opportunity though?)

    Remember the “old” Shift Happens video? Its been updated, and makes the old 2007 version seem ludicrously out of date – watch here:

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  3. New music for a new era – mashups and Twitter concerts

    {Article originally posted to AmbITion Extranet by Hannah Rudman}

    This is the most amazing mash up: a new piece of music called ThruYou created from existing YouTube videos – amateurs and professionals play together! Arts funders, IP gurus and arts organisations take note – this is what can be organised without the organisation!

    Last night my favourite classical musician of the year Peter Gregson of Coffeeloop (an Edinburgh music and technology start-up) performed some microconcerts at Twitter HQ in San Fran yesterday: the Twitter staff were buzzing with it, and so were a global audience who tuned in via a Mogulus streaming channel. Follow his Twitter stream: @petergregson .

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  4. Twitter Best Practices List

    From: http://www.twine.com/item/123nqkqw1-qj/share-this-twitter-best-practices-list-help-save-twitter

    THE PROBLEM: TWITTER IS AT RISK

    Twitter is highly vulnerable to spam because of the way it is designed, and because there is a general lack of awareness of best-practices and practices to avoid when using Twitter. This article hopes to help solve that by increasing awareness of these issues.

    Below is a list of Do’s and Don’ts for making Twitter better, and keeping it that way.

    THE TWITTER BEST-PRACTICES LIST

    To help prevent Twitter from filling up with spam and abuse, we need to create a community-driven guide to Twitter Best Practices. This should be communicated and endorsed widely to begin to set some standards for acceptable use.

    Here is a draft, work in progress, list of Twitter best-practices:

    DO’s

    1. DO contribute content of real value to Twitter. These could be useful, clever, entertaining or engaging tweets, and/or they could be links to content that others might enjoy. The best way to get followers, attention and influence on Twitter, is to consistently add content of real value.

    2. DO take care of your Twitter karma. In the near future your Twitter karma will be used to filter you and your content in or out of Twitter feeds. So be careful of your karma. More tools are coming out that measure your Twitter karma and score you based on that. Such as:
    http://www.twinfluence.com
    http://dossy.org/twitter/karma/

    3. DO design applications that talk to Twitter to be polite. If you are making a Twitter application, or thinking of connecting your application to Twitter, think carefully about what it might do to Twitter if lots of people use it.

    • Don’t make it automatically invite all of your users’ followers – make your each of your users select which followers in particular they want to invite one by one, so they have to think about it first.
    • Don’t make it spew out large volumes of frequent and useless status messages to Twitter (for example, “Sue Smith is now on the NW corner of Park and 32nd Street,” “Sue Smith is now on the NE corner of Park and 32nd Street,” or “Joe the Swordsman just defeated Rick the Wizard in a battle” etc.
    • Don’t make it behave like a bot by autofollowing people and sending them frequent @reply messages etc.
    • Don’t make it send DM’s on behalf of your users, without first warning your users that they are about to send DM’s

    DON’Ts:

    1. DON’T use auto-follow. Auto-following rewards spam accounts and bots in Twitter. They simply follow you and you automatically follow them back. Be picky in who you follow. Who you follow reflects on who you are to the rest of the Twitter community.

    2. DON’T bribe people in order to get them to follow you. Don’t offer people prizes or rewards of any kind if they follow you, or if you reach a certain number of followers. Twitter can be more than a high-school popularity contest. But that depends on what we focus on as important (number of followers people have is not important and does not accurately reflect their actual value to the network. The number of RT’s a person gets is a much better measure of their value to the network.)

    3. DON’T DM people unless you think they should pay to read your message. DM’s go to many people’s mobiles via SMS. For many people, receiving SMS messages costs them money, and in some cases they have limits to the number they can receive. Only send someone a DM if you think it is worth them paying to get the message.

    4. DON’T send useless @reply messages to people. Especially people you don’t know. If you send someone an @reply, it should at least be relevant to you and them, and hopefully something they will want to read.

    5. DON’T post spam to #hashtags. Hashtags are a public resource and if you spam them you will actually make them so noisy that nobody will use them. If that happens, hashtags will become useless, even for spam. Spaming hashtags is like polluting your own drinking water. Don’t do it.

    6. DON’T participate in chain letters. For example “RT this and you will have good luck” – they are simply annoying, result in bad karma, and so will not bring you good luck. For example do NOT participate in #TryThis1—it’s dangerous and must be stopped.

    7. DON’T participate in multi-level marketing (MLM) on Twitter. That is not what Twitter is for. If you market something in an overbearing way on Twitter you and everyone downline from you who participates will probably end up losing followers.

    8. DON’T advertise directly on Twitter. Instead, if you want people to get attention to yourself, or your product or service, then contribute content with enough value that people will read it. In the course of reading your valuable contributions, people will discover you and/or your product or service.

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  5. If you missed it… Digital Marketing Re:Connected Remembered!

    {Article originally posted to AmbITion Extranet by Adrian Slatcher}

    For the arts content is always king, so it was great to see a wide range of the North West’s arts organisations revelling in a day of cutting edge digital content on Monday. I was the organiser, so I’m not pretending to be an impartial witness, but the day seemed to go down well with everyone.

    First up was Vito Rocco, who’s forthcoming movie, a low budget British rom-com called “Faintheart” is out early next year. A traditional film in many ways, what was unusual was the support that came from Myspace in both the production process and the marketing. Before the movie was made, some of the casting was done via homemade videos; whilst during the filming the “making of” rushes were uploaded to Myspace. Perhaps even more interesting, the launch of the movie will see a “heart map” where free premieres will take place where the most fans of the movie congregate. Vito said that he’d be interested in using the internet more collaboratively in the future, perhaps through development of a portmanteau movie or similar.

    Complementing Vito was Marcus Romer who is artistic director at Pilot Theatre in York. Their Second Life presence allows them to do set design in a virtual space, cheaply and easily as well as allowing streaming.

    Because the arts sometimes doesn’t get to see the cutting edge, two “mavericks” had been invited along: Hugh Hancock author of “Machinima for Dummies” showed us how to make a short animation in “World of Warcraft” – the popular online RPG, and finally Christian Payne uber-blogger and social-media maven inspired everyone with his can-do approach to social media, wherever his in the world.

    By the afternoon workshops we were all ready to have a go for ourselves. CJ Lyon showed us how to create a mobile phone “swarm” using “swarmteams”, an easy way of connecting a group of people via SMS and the web, and Old Trafford’s Lets Go Global helped us make a short film in an hour. Ok it was more Granada Reports than Citizen Kane, but, still!

    In true social media stylee, we twittered, flickrd and live streamed the video. So you can relive some of the excitement…

    http://www.manchesterdda.com/2008/10/27/digital-content-reconnected-event-live-blog/

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Creative Scotland Lottery Fund Culture Sparks Rudman Consulting Arts Council England