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WEBINAR 10: Five Minute Theatre in an Hour!
The tenth in AmbITion Scotland’s webinar series is an in-depth case study of the live and online production by National Theatre Scotland of Five Minute Theatre. It explores the issues and opportunities of digitizing live, cultural experiences; crowdsourcing content; and building online audiences, so is for anyone interested in those concepts, and is not specific to theatre!
Date: Wednesday 6 July 2011
Location: Inspace, 1 Crichton Street, Edinburgh EH8 9AB
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Webcasting: 2pm – 3:45pm
Live event: 1:30pm – 4:15pm
Ken Marr will teach you the basics that you need know about copyright and intellectual property (often called IP). This webinar will introduce the key concepts and issues that are most relevant to the creative and cultural sector. Using real world examples and case studies Ken will help make these often intimidating topics tangible and understandable.
What will I learn?
Who should come? AmbITion Scotland events are designed with Scottish cultural organisations and individual artists in mind. The content and style of the webinars will appeal to those working in the cultural sector. They may be of specific use to:
Ken Marr
Ken Mar is the Principal Consultant at Targeting Innovation. Ken takes the lead on a number of key relationships for Targeting Innovation’s consulting contracts. He is charged with seeking, winning and delivering short-term consultancy contracts in market assessments, mentoring, research, facilitation and training. The majority of his contracts involve one-to-one contact with organisations, particularly SMEs, ranging from strategy workshops and intellectual asset guidance to IT support and innovation advice and assistance. This mentoring support ranges from a day to six days or can stretch over years depending on the contract and the customer requirement. He has led a number of digital media and creative industry studies and has a marketing and sales background with a particular specialism in software, creative sector and Internet marketing.
Agenda
1330 – 1400: Arrivals and coffee
1400 – 1405: Julie Tait – Welcome on behalf of Culture Sparks
1405 – 1415: Hannah Rudman – Introduction from AmbITion Scotland
1415 – 1515: Ken Marr – Getting to Grips with the Basics of Copyright and IP
1515 – 1545: Questions from live and online audiences
1545 : Close of live web stream
1545 -1615: Hot drinks and networking
My Envirodigital client, the new National Theatre Wales, are launching their opening programme on 5th November 2009. It’ll be a big bang for a number of reasons: its Bonfire Night or Guy Fawkes’ Night in the UK, so there will be fireworks. There will also be a new destination website to visit where you can find out what’s on and buy tickets (the huge online community that we’ve grown organically over the past year will be just a click away, and is still growing in numbers, depth and activity daily).
The final big bang will be the style of the launch: rather than hiring an expensive venue to which the press and VIPs have to travel, NTW are instead webcasting the programme launch, hoping that journalists will NOT make the journey to Cardiff, but will watch the news unfold online and so help NTW achieve its environmentally sustainable aspirations. Don’t expect a fancy brochure either: the only paper NTW will print is a (very beautiful!) newspaper. And that will be available digitally too, so if you can’t pick it up in person, don’t expect to receive one in the post [eco choices, not post strike reasons 
)].
Read John McGrath’s blog about the launch for all the details, and HUGE congratulations to John and all the NTW team from us at Envirodigital – we’re so proud that you stuck to all your original aspirations, and thrilled that we could help you make them realities! For more details on the digital choices that I helped NTW make to ensure their digital set-up was environmentally sustainable, read the Envirodigital blog posts about the community development and the organisational development.
