AmbITion Scotland are excited to announce a partnership with Culture24 and National Museums Scotland on an intensive Google Analytics workshop in the new year. It is specifically designed to support the cultural sector better understand how their online visitors use their websites.
Date: 7 February 2012
Venue: National Museum of Scotland, Edinburgh
The workshop is designed to offer both strategic and practical advice and will focus on the use of Google Analytics and how best to relate the information it can provide to your overall business development strategy. There will also be several other inspirational sessions relevant to the cultural sector during the day.
For more information and to register your interest in this event please visit Culture24′s information and registration page. To be eligible to attend you will need to meet a set of simple criteria, be open to sharing your data with others and be willing to put in some time for preparation.
Workshop details
How will the workshop be structured?
During this workshop we will go through the steps to build an ‘analytics strategy’ so that you can implement that strategy in your own Google Analytics account. To help you begin to build an analytics strategy for your site, we will discuss your organisation’s objectives and how this can be translated to the goals of your website. We will look at the types of visitors that come to your site and how they find you online.
We will then delve into the Google Analytics tool itself, whilst touching on its technical implementation. We will finish the day talking about how to deliver insights from the data GA gives you and how to relate this to all parts of your organisation.
Ideally, attendees for this workshop should have a good understanding of what their organisation is trying to achieve, what the website is used for, what online marketing is done (if any) and, if possible, an understanding of how the website is built. A little web development and technical knowledge wouldn’t hurt either, but is not necessary.
Who is involved
The workshop will be hosted by Culture24′s Jane Finnis.
Workshops will be led by Clancy Childs who manages the Google Analytics Media and Platforms Support team for Europe, the Middle East and Africa. He has worked with many of Google’s top advertisers to help them implement and derive business insights from Google Analytics. He has previously worked on other Google products including AdSense, Maps, Apps (Gmail) and Checkout. Prior to joining Google, Clancy was one of the first web programmers hired by McCann Erickson at McCann Interactive / Thunder House New York.
