GetAmbITion

Get AmbITion! Communicate, collaborate, create and celebrate getting digital in the arts.

  1. Internet comes of age for visual arts with Google’s project

    googleartprojectGoogle’s ultra-high resolution Street View cameras have been sneaking around galleries in nine countries – out of hours – to capture the world’s finest art collections as 360 degree digital tours. The Art Project was launched at Tate Britain yesterday, and includes 385 rooms, and 1061 different pieces.

    Each gallery has also chosen one piece to be digitised in ultra-high resolution (7bn pixels), which allows you see a masterpiece in greater detail than the human eye and most microscopes can manage. This encourages people to study art works in depth, for better understanding technique, subject, materials/construction and realisation, and is a move away from the noughties obsession in the visual arts sector as of digitisation as a mechanism for futureproofing archiving.

    Nick Serota has had to assure art lovers (and insurance companies) that no security information is given away, but his most interesting comment is around the great fear that the cultural sector has of digitisation: that digitising work causes cannibalisation of the live, real experience. “When people get a glimpse, they want to see the real thing” he’s reported as saying in The Times today.

    Having been shouted at twice for wanting to see an exhibit more closely and peering with my short-sighted head over the line at the National Gallery this weekend, I shall appreciate the accessibility of the work being online. I shall also be able to work out what I want to see in Paris during a short trip in April. But I know that I will not have the thrill of all the things I like in a gallery: understanding the scale of work; the way being near it makes me feel; if it smells of history or strange materials, and just trying to work out why someone else has been standing there studying the piece for a few minutes. As a sensory and social human being I know that the “real thing” cannot be replicated. I believe all human beings innately know this too, and I wish the cultural sector would more fully grasp the potential of digital for increasing access. Without digitising, we face the risk of becoming obscure.

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  2. Roadshow South: Katy Beale, Tate Twitter strategy, 10th June 2010

    Watch live streaming video from envirodigital at livestream.com

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  3. Getting Digital Roadshow South (Edinburgh) 10.06.10

    The AmbITion Scotland Roadshow was at the University of Edinburgh today! The talks featured Bill Thompson on ‘Making Art in A Networked World’; plus case studies from Katy Beale on ‘The Tate twitter strategy’; and Martin Reynolds and Faith Liddell from ‘Festivals Edinburgh’.

    Thanks to all who contributed to a great day!

    All the videos are available to view on-demand below. The presentation slides are available on http://getambition.ning.com Rich Media > Slides

    Watch live streaming video from envirodigital at livestream.com

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  4. Getting Digital Roadshow South (Edinburgh)

    University of Edinburgh

    10th June ’10

    Bill Thompson

    Register for AmbITion Scotland Getting Digital Roadshow South (Edinburgh)) on Eventbrite

    The morning talks of the event will be broadcast live!

    Each Amb:IT:ion Scotland Roadshow event is UNIQUE and shouldn’t be missed by anyone with ‘ambitions’ to grow their online audience!

    The Roadshows have been designed with Scottish cultural organisations and individuals in mind and the content and style of the events will appeal to those working in the cultural sector.

    What’s it about?
    Bringing the best minds in digital innovation to your doorstep, the Amb:IT:ion Scotland Roadshows:
    •    are about thinking big and strategically
    •    are where you can immerse yourself in the possibilities of web 2.0
    •    provide training and ‘hands on’ skills that can be used to implement your own ideas
    •    are about networking with peers on the same learning path as you.

    What will I learn?
    Some of the basics that you will need to ‘get digital’:
    •    Where to find free online tools to use social networking to help you connect better with your audiences in the ‘Hands On Online Promotion’ workshop delivered by Inner Ear.
    •    An introduction to shooting, editing and streaming digital video, in the ‘Digital Video for Beginners’ workshop delivered by New Media Scotland.
    •    What you need to know about intellectual property law so that you can feel confident providing online content, in the IP workshop delivered by the Intellectual Assets Centre.
    • Explore the basics and benefits of webcasting with Envirodigital at the Introduction to webcasting workshop.

    Speakers
    •    Keynote: Bill Thompson, BBC technology journalist and radio presenter,  and Head of Partnerships at BBC Archive will reflect on how in a networked age digital technologies pervades our audiences’ lives; and on how digital development has to pervade the whole of our organisations as we increasing are Making Art in A Networked World.

    •    Case studies: Martin Reynolds and Faith Liddell of Festivals Edinburgh talk about their digital development journey, highlighting the lessons learned. Katy Beale, freelance social media consultant will present a case study of how she worked with the Tate to develop their Twitter social media strategy which has resulted in Tate now having over 100,000 Twitter followers.
    •  PLUS an interview with Fiona Stewart, Creative Director of AmbItion Involved organisation, The Lot, and Lot audience member, Muriel MacKenzie.

    Booking: the event is FREE to attend, simply sign up online. (You can attend in person or online!)

    Ambition Roadshow South (Edinburgh) info pack.

    Image: Bill Thompson, AmbITion Roadshow http://www.flickr.com/photos/christianpayne/ / CC BY-NC-SA 2.0

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Creative Scotland Lottery Fund Culture Sparks Rudman Consulting Arts Council England