Jon Melville’s presentation for Webinar 6: Now You’re Talking!, 21.10.10. The presentation slides are available here on the GetAmbITion Network.
Get AmbITion! Communicate, collaborate, create and celebrate getting digital in the arts.
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Webinar 6: Now you’re Talking! E-copywriting for all your online audiences
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Webinar 7: Getting to know your customers – tools, tips and tricks (CRM) 18.11.10
Date: Thursday 18th November, 2010Location: Woodend Barn, Burn o’ Bennie, Banchory, AB31 5QA (Near Aberdeen)Webcasting: 11:00pm – 12:45pmLive event: 10:30pm – 1:15pm
The last in our webinar series! In Aberdeenshire!Getting to know your customers – tools, tips and tricks
In Webinar 7, Roger Tomlinson will teach you about customer relationship management systems – often called CRM. This final AmbITion Scotland webinar will show you how you can gather better data about your customers and put it to use!
CRM is key to:
- Bringing new people in
- Keeping your current customers happy
- Bringing back the participants who’ve fallen out of touch with you
Plus CRM can
- Cut your marketing costs
- Help you target the right message to the right people
- Support your client service routine
On top of that CRM can increase your engagement, participation and profitability while cutting down on your operational costs.
You don’t have to sell tickets to learn more about your customers. Come along and learn more about making the most out of the databases you already have. Get the information you need to really get to know your customers.
Speaker: Roger Tomlinson
Roger is an independent management and marketing consultant, working in the arts and entertainment sector internationally. Regarded as one of the world’s leading experts on integrated solutions and developing on-line technologies for ticketing and marketing, he is a keynote speaker at conferences in Europe, North America, Australia and New Zealand. He is particularly interested in the way digital technologies are changing the ways people can relate to arts organisations and how they can develop audiences. He produces the www.TheTicketingInstitute.com (not yet live) information website and, following on from work with the AMA he produces his blog website www.brandinyourhand.ning.com.
His books include FULL HOUSE Turning Data Into Audiences, BOXING CLEVER, DEVELOPING AND MANAGING A WEB SITE and the BOX OFFICE MARKETING GUIDES, and JobWatch (about equal opportunities recruitment), and the Data Protection Guide, both published by the AMA.
He has completed major studies on the integration of ticketing across arts and entertainment organisations and regularly manages the procurement process for customer-facing technologies. He works with arts organisations on the development of effective websites and on optimising websites and transaction process flows to improve on-line sales and audience development.
Agenda
1030 – 1100: Arrivals and coffee
1100 – 1105: Julie Tait – Welcome on behalf of Culture Sparks
1105 – 1115: Hannah Rudman – Introduction from AmbITion
1115 – 1215: Roger Tomlinson: CRM: Making IT work for you
1215 – 1245: Questions from live and online audiences
1245: Close of live web stream
1245 -1315: Lunch
There are a limited number of places at the live event, but we will live webcast the session and make it available on-demand afterwards. Register to attend.
Each Amb:IT:ion Scotland webinar is UNIQUE and shouldn’t be missed by anyone with ambitions to enhance their digital offering! The webinars have been designed with Scottish cultural organisations and individual artists in mind, and the content and style of the webinars will appeal to those working in the cultural sector.
This AmbITion webinar is produced in association with Culture Sparks http://www.culturesparks.co.uk.
What’s it about?
Bringing the best minds in digital innovation to your doorstep, the Amb:IT:ion Scotland webinars:
- are masterclasses – about thinking closely around one strategic digital opportunity
- provide practical how-to information to take away
- provide good and bad case studies to give you ideas of how you might successfully implement digital developments
- are about networking and sharing with peers on the same learning path as you
- can be attended in person, or can be participated live online, or can be viewed online on demand later.
What will I learn?
Some of the basics that you will need to decide whether or not certain digital developments are worth investing in by you/your organisation.
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Webinar 5: So many friends, so little time… 16.09.10
Date: Thursday 16th Sept 2010Location: Go Group, George House, 36 North Hanover St, Glasgow, G1 2ADLive event: 2:15pm – 4:45pmWebcasting: 2:30pm – 4:15pm
Announcing part 5 in our webinar series of online seminars webcast live, with the addition of a ‘live audience’. Attend online or in-person. Plus, its free!So many friends, so little time…
How to manage time, policies and digital tools to help us get the most most out of the opportunities of online social networking with Damien Smith, founding partner of digital designers ISO, producers of the creative social network Central Station.Each Amb:IT:ion Scotland webinar is UNIQUE and shouldn’t be missed by anyone with ambitions to enhance their digital offering! The webinars have been designed with Scottish cultural organisations and individual artists in mind, and the content and style of the webinars will appeal to those working in the cultural sector.
Speaker Biography: Damien Smith, ISO
Damien Smith is a founding partner of digital designers ISO, producers of the creative social network Central Station.
ISO have produced leading edge digital projects in television, online and experience design for over 10 years. Winners of the Royal Television Society Award for graphics, they designed the visual interface for the BBC iPlayer and are presently developing large scale interactive installations for cultural clients across the UK and Europe.
Central Station was funded by Scottish Screen and Channel 4′s 4iP fund for online innovation. Winner of a Scottish Arts Council Inspire Award it is the country’s leading social network for new talent across film, design and contemporary art.
Agenda
1415 – 1430: Arrivals and coffee
1430 – 1435: Julie Tait – Welcome on behalf of Culture Sparks
1435- 1445: Hannah Rudman – Welcome and introduction from AmbITion Scotland
1445 – 1545: Damien Smith, Director of ISO: ‘So many friends, so little time…’
1545 – 1615: Questions from live and online audiences
1615: Close of webcast
1615 -1645: Networking at the venueThere are a limited number of places at the live event, but we will live webcast the session and make it available on-demand afterwards. Register to attend.
This AmbITion webinar is produced in association with Culture Sparks http://www.culturesparks.co.uk.
What’s it about?
Bringing the best minds in digital innovation to your doorstep, the Amb:IT:ion Scotland webinars:
- are masterclasses – about thinking closely around one strategic digital opportunity
- provide practical how-to information to take away
- provide good and bad case studies to give you ideas of how you might successfully implement digital developments
- are about networking and sharing with peers on the same learning path as you
- can be attended in person, or can be participated live online, or can be viewed online on demand later.
What will I learn?
Some of the basics that you will need to decide whether or not certain digital developments are worth investing in by you/your organisation.
Leave a Reply
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Getting Digital Webinar 4: Mobile Operator – Gavin Dutch, Loc8 29.07.10
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Webinar 4: ‘Mobile Operator’ 29.07.10
Date: Thursday 29th July 2010Location: Go Group, George House, 36 North Hanover St, Glasgow, G1 2ADLive event: 2:15pm – 4:45pmWebcasting: 2:30pm – 4:15pm
Announcing part 4 in our webinar series of online seminars webcast live, with the addition of a ‘live audience’. Attend online or in-person. Plus, its free!
Mobile Operator
An introduction to digital content for mobile, and developing mobile phone applications with Gavin Dutch, Loc8 Solutions:
- Should arts organisations be optimising existing digital content for mobile phones?
- What about creating new content for mobile? What content works well?
- Should we be considering developing a mobile phone application?
- What’s the business model?
- Where/how do you sell apps?
- How do you capture data from mobile customers?
Each Amb:IT:ion Scotland webinar is UNIQUE and shouldn’t be missed by anyone with ambitions to enhance their digital offering! The webinars have been designed with Scottish cultural organisations and individual artists in mind, and the content and style of the webinars will appeal to those working in the cultural sector.
What’s it about?
Bringing the best minds in digital innovation to your doorstep, the Amb:IT:ion Scotland webinars:
- are masterclasses – about thinking closely around one strategic digital opportunity
- provide practical how-to information to take away
- provide good and bad case studies to give you ideas of how you might successfully implement digital developments
- are about networking and sharing with peers on the same learning path as you
- can be attended in person, or can be participated live online, or can be viewed online on demand later.
What will I learn?
Some of the basics that you will need to decide whether or not certain digital developments are worth investing in by you/your organisation.
Speaker Biography: Gavin Dutch, Loc8 Solutions
Gavin is the founder and Managing Director of Loc8 Solutions, an Edinburgh based app development agency, best known for delivering the successful 2009 Edinburgh Festivals Guide iPhone application. The festival application was also the first major trial of ‘hedout’ Loc8’s location-centric mobile content platform. Further to ‘hedout’ based applications Loc8 provides bespoke application design and development to clients looking exploit apps as a marketing channel. After several years as a software engineer, Gavin founded Loc8 in 2007 out of a desire to create mobile applications that are useful as part of everyday life.
Agenda
1415 – 1430: Arrivals and coffee
1430 – 1435: Julie Tait – Welcome on behalf of Culture Sparks
1435- 1445: Hannah Rudman – Welcome and introduction from AmbITion Scotland
1445 – 1545: Gavin Dutch – Managing Director of Loc8 Solutions: Mobile Operator
1545 – 1615: Questions from live and online audiences
1615: Close of webcast
1615 -1645: Networking at the venueThere are a limited number of places at the live event, but we will live webcast the session and make it available on-demand afterwards. Register to attend.
This AmbITion webinar is produced in association with Culture Sparks http://www.culturesparks.co.uk.
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